Artificial intelligence; Machine intelligence is a way of incorporating machines such as computers with intelligence that often humans have to make them self-operating and controllable. AI if demonstrated by the machine makes it a virtual robot that can think and can also act intelligently. In today’s world, mobile app development is growing the industry with new advances each day, and due to this increased demand in informational technology, developing mobile-based applications with in-built AI can give wings to this emerging field. As the mobile app user’s window widens, building an app with AI can satisfy the masses, help in building optimum UI & UX, increase the functionality of the application & increase its performance twice the times.
Why consider the integration of Mobile app development & AI?
With the continuous increment in mobile users all over the globe, mobile app development is also increasing much fold hand-in-hand. In this situation, designing an app that will survive the market competition is a real task but developers nowadays are becoming more vigorous in developing such kind of app that maximum users will tend to choose. When we look for mobile applications that are already available in the market, we can notice that there are applications for each purpose; from ordering food online to getting instant help in just one click, everything is at our fingertips now, but as everything comes with pros and cons, mobile apps also come up with serious problems such as-
- Lack in security: Many applications take the user’s important & crucial information as input but due to lack of authentication and encryption system, tend to the leakage or disclosure of important information of the user that could somehow be hazardous for the user.
- Poor functionality: Many app developers launch their app before performing real testing. Sometimes, users experience the malfunctioning of an application due to a lack of testing of the app before launching. The developers should carefully examine the app with a real operating device and real-time situation to get better results.
- Unsynchronized Updates: with updating OS in regular intervals, an app should also get updates in regular intervals and should run properly on various updates but this also seems to be absent from various mobile applications.
The above-said problems are just the foundation of the failure of an app but providing an application with artificial intelligence can help in overpowering all these and can make that app to stand out from the competition by delivering the best services to the user.
AI: implementation leads to an indestructible mobile application
One can integrate the mobile application with AI to get the best results in the best way possible. If incorporated, Artificial intelligence will improve the application in the following ways-
- Increment In business sales: Many business industries choose the mobile app as a medium to connect to users and to provide them with the products they serve. AI can help in capturing data from the users in such a scenario and help in increasing sales and in reading generated data & providing the company with data such as sale numbers, the rise in sales, etc.
- Developing a clever app environment: AI can establish a clever & intelligent app ecosystem by gathering important information such as user’s intent can work on behavioral data aspects, and can collect psychographics and social data thereby increasing users’ interest in an application.
Once the user feels interested in an app, he feels secure in sharing crucial information and this ultimately increases usage of the app.
- Responsive and engaging application: A responsive app increases the user’s interaction with the company and can assist in building a strong relationship. A responsive app will send the user notifications, emails at regular intervals, and updates and will also inform users regarding any important changes or transactions & activities on their account in-app.
- Personalized attention to the user: AI can schedule notifications, can send e-mails & can also handle the app during updates and can help in developing a complete interactive platform for the user. Not only this, but AI can also arrange auto-replies to the user whenever needed providing a user with personalized attention and increasing user’s engagement in an app.
- Automated tasks: AI can make automated tasks easier such as saving information, adding authentication in each step, and managing the data of the user. This also includes building an app with a feature that will help in making informed decisions for the user.
- Can provide suggestions: As AI can store an extremely huge amount of data, it can give suggestions to a user depending on the user’s last searches or on depending user's past activities in an app that will help in selecting searches for the user and will make him/her a loyal customer.
- Helps in incorporating an app with advanced features: Sometimes, incorporating an application with advanced features halts the performance and functionality index and decreases the mobile app’s status in the market but incorporating these features along with the support of AI will give solid support and also maintains the quality of an app throughout the run period.
- Takes security as the first priority: AI can help in building a completely secure platform for users. By smartly using AI, apps can be built with fingerprint authentication that adds an extra security level to the app. These types of features are often used in banking or financial apps as these types of apps carry the most crucial information of the user and need a complete authentication system for the app.
- Can store huge amounts of data: Coming to the data that apps generally store, some applications come with a limitation on added data and if data exceeding the limit is being uploaded, the app behaves improperly. AI then comes as a helping hand in this situation and can store huge amounts of data in an app and in turn also maintains the app when data exceeds the storage limit.
Renovating the future of mobile app development
With every-minute advancement in informational technology, mobile app development is growing each second and therefore demands innovation and improvement on every step. There is a numerous applications available in today’s digital world but a perfectly operating, fully functional, secure, robustly maintained application still has few entries to date. Artificial intelligence can add a golden feather to the mobile app development industry that will set the foundation of future advancements in this field and ensure continuous and increasing growth.
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