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2 month before we got an interesting SEO project from Dr.Affan Quadri he is basically a gastroenterologist and his website North American gastroenterology is ranking somewhere on the 100 pages in Google UAE. In the span of 3 months, he asked us to rank his website for the keyword gastroenterologist in UAE or for gastro specialist in UAE. Our SEO company indianapolis team can work hand-in-hand with you to create an best SEO plan that fits your budget and creates greater visibility for you online.
Here are the steps we performed in 1 month to rank his website on the first page of the Google:
you may be thinking keywords are already finalized why then a keyword research again when we do the analysis of competition in the market for a gastroenterologist in UAE it was bit tough, all the website which are rank are actually pretty old and are well SEO optimized.
Dr. Affan’s North American gastroenterologist website is a new one. Which is in Google eyes is less authoritative and will take more time to rank for a competitive keyword.
Gastroenterologist in UAE, so we decided to perform a hack why not to rank the website on a keyword which is less competitive and on the same side high searchable.So then we finalized a long tail keyword, Gastro expert UAE it is a good replication of the competitive keyword gastroenterologist in UAE.
Although on the keyword Gastro expert UAE there is less competition it’s not nil we still have to fight, so we started by seeing their website authority from the Moz which is easy to outrank by writing good content. When we see the content of the top 5 page for the keywords it is just 200 words content.
On pro tipif your competitors for a particular keyword just wrote 1000 words of content and you have written 3000 words of content you will easily rank above them as search engines bots love more content.
The new on Moz we also see the competitors backlink profile which is just ok if we rank Dr. Affan website with high authority website we will outrank the competitors.
As you know in the above point we won the competition by just writing the quality keyword rich and detailed content, we just did that our content writer did a great job and made an amazing piece of for around 1397 words other website are less than 500 words
I hope you get to the known power of backlinks from our formula of SEO success, it’s basically when someone referring to your website, if you want to know more just move the cursor up.
The power of backlinks becomes more powerful when you get a reference from the high authority website. We actually follow this concept where other websites just linking to low authority domains we link Dr.affan website with a high authority website.
Our content writers did the guest blogging on the health-related website and provide links the pages to Dr.affan website.We also make awareness infographics on the digestive system and publish them on infographic websites.We submit Dr. Affan website in all the business listing websites which not just only give them the backlink but also the business as people also searched about various services on the business listing website.
Well from the case study you may think we were bit-focused on bots and search engines ranking parameters and everything is happened for them from keywords to content and backlinks but it is not, we did not miss the customers
when we do the keyword research we do it from the customer side and rather on choosing gastro expert we choose gastro expert UAE. Same in content rather on just writing the detailed content to make both happy we also add lots of images videos and make psychologically friendly page structure as people are searching for the gastroenterologist it’s bit obvious people know about what gastroenterologist do so we rather on making it the main thing we place the appointment form first. Same thing we do in backlinks rather just on making the backlinks form the website we also give a customer friendly touch and link the website to high traffic business listing websites where customer are freaking out for the good gastroenterologist. And you know search engines look to these things by knowing:-
The website bounce rate
Click through rate
Time the customer spends on the websites and
Which all symbolize customer-centric website and that’s same we do with the Dr. Affan’s
websites and you know the results it’s on the first page of the google.
When we did the SEO of Dr. Affan website it becomes very important to see are our efforts actually paying or not is there any growth happening in ranking, traffic and leads.
So, We monitor his website performance and ranking with the tools like Google analytics, bing analytics, Google webmaster and bing webmaster and every week send him a complete analysis of:-
Weekly improvement in ranking
A weekly increase in traffic
Average bounce rate throughout the week
Current Domain and page authority
And how much improvement happened in the website ranking
It easily helped him to take a decision: should I continue SEO of website or move to
some other companies, which made believe in our search engine optimization services.
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