Apps become an important part of our life, from morning alarm clock to binge-watching shows on Netflix in the night has become a common habit, but the question is why some app not become so important, even they are high on usability. Well, the most common reasons and psychological factors which users face is they did not get high user-friendly experience.
Due to poor interface and ineffective engagement strategies users left the applications easily and after a few days they even delete it, see Facebook as an example of why it is so addictive? In one word it is an asset to us- the friend list which we have created in years, and due to it perfect notifications we every time get updated whenever something happens on Facebook related to us…
Well, today we will tell you how you can create engagement like Facebook, Instagram, snapchat with some actionable strategies which you can apply to your mobile application and increase the engagement and retention rate on it.
10 Mobile App engagement Strategies.
1. Provide Other Option of sign up
When any new user downloads your application you should give the option of signing through other social media platforms like Facebook, Google or LinkedIn apart from manual ID creation. It son save time and effort of your app users, you can also use progress bar in the sign-up process so that users know what steps he will encounter to use the application for the First time
Personalize wins !!
Mobile app engagement strategy the second point focuses on personalization, think who will you listen fast, that who say a thing without considering you or, who that say your name and personalize the whole conversation according to you. Well, the answer is obvious personalization wins!! So similarly the data you collect from the consumers in the sign-up process or in the course of app usage use that data in representing things and content.
2. Preview of the App’s UI
Excitement for a thing is one of the most important factors for using or anything, similarly, if you use it for mobile app engagement you can double the engagement in your app of new users, but how?
You can give the amazing preview of your app in the play store or Apple store or when someone opens your application for the first time, show your best features and USP at that time.
3. Progress Bar
If your applications have some kind of steps or process that enroll users, like for a tutorial or for a new feature or to educate a user’s, you must use a progress bar, which simply shows how much more is left to do. It also keeps the user calm and shows your company image as a very transparent, try this it can be the best Mobile app engagement strategy for your app.
4. Offer Customer Support In-App
The new user is full of queries and they have a lot of expectations and questions regarding the application which you cannot always remove with tutorials and FAQ,
So to increase the engagement in the application you should give the option of quick customer support and don’t just rely on chatbots, hire a dedicated staff which looks to the queries of customers.
5. App Gamification.
Another strategy to increase the engagement is, make your app fun to use, your user must get an enjoyable experience in doing things, like you can create a computing environment where the users get to know how its friends and other people have completed a particular thing, representation in percentage is always looks interesting and chances of doing a thing increases. You can use these repetitive tasks like creating a profile or changing passwords.
6. Give Users The Option to Skip Tutorials
Perhaps a user had to delete their account and decided to make a new one, or a user already has another account under another email address–whatever the case may be, you should always give new users the option to opt-out of any portion of your onboarding flow.
Pro Tip: For new users who may be wary of going through a long onboarding tutorial, give an estimate on just how long your tutorial will list. For instance, Bipsync encourages users to finish their tutorial by saying it’ll only take about 2 minutes to complete.
Today users don’t require tutorials they know and easily sense the things, the company knows these things half and doesn’t apply it well, like to help the users to know the application they give the tutorial popup but what for those users you have a basic idea of your application, it’s time is wasting!!
So you must give a skip button on the tutorials.
7. Less App Permissions.
Today there is a very negative vibes people get when they download a new app especially when it asks for various permissions to use your data, it gives a sense of caution to towards data and users delete the application.
So our mobile app engagement strategy for this is if you are new to application world try to ask for less permission only which is essential for the functioning of the application, you can ask for more permission when you are known and have a good word around your company in the market.
8. Effective utilization of Emails
Email is on the most personal thing that counts in user privacy and it always close to customers due to which it always have an eye on them, due to this you can use Email a perfect way to increase Mobile app engagement.
Whenever someone downloads an application and fills in the details send them a quick welcome email, tell them how happy you with their gesture of downloading your application, brief about your company policy, mission, CEO’s etc. it brings the connection between your company and customers.
Email can also be utilized for app functioning, users don’t know all the feature of the application at once it takes time for it, but you can speed up this process by sending emails about the unused features.
Ok, One pro mobile app engagement strategy for you…
If you sell through your app or give any kind of services you can run email campaigns with freebie’s, offers and gifts and give a direct link of application in the email.
9. Push Notifications
Well, Email is not just one way to have a constant connect with users, push notification are other, and they are an extremely effective way to share new tricks, tips, latest features, and offerings. And studies show that it even better then email’s to notify the people as it required less step for people to get the push notification, on the other side people have to open their email find your mail then click it read it and then think whether to go or not.