Download
imageSrc

Richard

Client

Digital Marketing

Services

24.04.2023

Date

Canada

Location

Our Results

50

arrow

KEYWORD RANKING

6K

arrow

INCREASED CLICKS

300K

arrow

INCREASED IMPRESSIONS

12K

arrow

INCREASED USERS BY

graphgraph

About The Client

Acrylic Plexiglass is a Canadian company specializing in high-quality plastic and acrylic products. They offer a wide range of materials, including acrylic sheets, rods, and tubes, as well as polycarbonate and other plastics. Their products are suitable for various applications, from residential and commercial projects to industrial uses. In addition to supplying materials, Acrylic Plexiglass provides custom manufacturing services, including design, vacuum forming, machining, and silk-screening, catering to both standard and bespoke projects. They pride themselves on quality craftsmanship, competitive pricing, and fast turnaround times.

The Project Objective

The objective of this project is to improve keyword rankings and boost organic traffic for Acrylic Plexiglass through a strategic SEO approach. By optimizing on-page elements such as meta tags, headers, and content, alongside implementing a strong backlink strategy, the website will gain higher visibility in search engine results. A targeted content marketing plan will enhance user engagement, while technical SEO improvements will ensure better site performance and user experience. Additionally, local SEO efforts will help attract nearby customers searching for acrylic and plastic solutions. Continuous monitoring and analytics will guide ongoing optimizations, ensuring sustainable growth in organic traffic and improved search rankings

Increase non-branded clicks by 10% during the first four months of engagement.

Increase organic sessions by 10% during the first four months of engagement.

The Problem Statement

Customers in Auckland often struggle to find a reliable supplier for high-quality landscaping materials that also offers a broad selection of products and competitive pricing. Many landscaping supply businesses either lack product variety or do not provide affordable options and convenient services like free delivery. This gap creates a challenge for homeowners and landscapers who need a dependable source for their landscaping projects that meets their quality and budgetary expectations.

  • Improving organic visibility in a competitive niche.
  • Increasing non-branded search traffic and user engagement.
  • Establishing local SEO dominance within Auckland.

Digital Marketing Solutions

To counter these challenges, we carefully devised a strategy that included three major points:

Mobile Friendly Website

A mobile-friendly website is easy to use on mobile devices, with features like readable text, a responsive layout, and fast loading speeds. Elixir recommended fixing a pivotal discrepancy between desktop and mobile versions, which helped the brand increase its mobile rankings and be better prepared as the update rolled out.

image

Contextual Internal Linking & Backlinks

For the best user experience and improved crawling of the relevant pages, we worked towards implementing internal contextual linking on the main category pages. Besides that, blog sections were also used for internal linking to increase the crawling and page authority of the targeted pages.

image

Header, Title and Meta Tag Optimization

Header tags were optimized to improve the website's overall SEO performance. The title and meta descriptions were updated based on targeted primary and secondary keywords to improve the rankings. This further helped improve the nonbranded clicks.

image
img5
client logo

We’re getting more website traffic and better conversion rates! Their SEO efforts bring in steady visitors and generate quality leads. Thanks, Quantum IT team Highly Recommended!

Richard

Manager, Canada

Download Pdf