Reddit Ads Guide: How to Advertise on Reddit & Run High-Converting Reddit Ads (2026 Guide)

If you are looking for a platform where people actively discuss, review, debate, and share honest opinions, Reddit is one of the best places to advertise your business. With over 430+ million monthly active users, millions of niche communities (called subreddits), and highly engaged audiences, Reddit offers massive potential for businesses.

But most companies still don’t know how to advertise on Reddit, how the platform works, or how to run Reddit ads effectively. That is why we created this detailed Reddit Ads Guide to help you understand everything step-by-step.

Whether you’re a small business, an agency, or a global brand, this guide will show you:

What Reddit advertising is
Why you should advertise on Reddit
Whether you can advertise on Reddit for your brand
How Reddit Ads work
How to run Reddit ads (step-by-step)
Reddit ad types
Best strategies for high ROI
Common mistakes to avoid
FAQs
How Quantum IT Innovation can help you run profitable Reddit ad campaigns

Let’s get started.

What Are Reddit Ads?

Reddit Ads are paid promotional posts that appear inside Reddit feeds and subreddits. These ads look similar to normal Reddit posts, but they are marked with the tag “Promoted”.

Reddit allows advertisers to target users based on:

Subreddits (interests and communities)
Behaviors
Locations
Devices
Custom audiences
Keywords
Demographics

Because Reddit users actively engage in discussions, your ads can reach highly relevant people who are genuinely interested in your product or service.

Can You Advertise on Reddit? (Yes, and It Works Amazingly Well)

Many businesses still ask, “Can you advertise on Reddit?” The answer is YES, you absolutely can.

Reddit is no longer just a forum, it has become a powerful advertising platform with:

Low competition
High engagement
Affordable CPC and CPM
Niche community targeting
Authentic audience behavior

No matter your industry, tech, gaming, finance, beauty, fitness, SaaS, or e-commerce, you can advertise on Reddit and reach the right customers.

Why Advertise on Reddit?

1. Highly Engaged Communities

Reddit is made up of thousands of niche subreddits where people actively discuss specific topics every day. This creates a highly engaged environment where users trust and value each other’s opinions. When you advertise inside these communities, your message reaches people who are already interested. That means better attention, better response, and more meaningful engagement for your brand.

2. Less Competition Than Facebook or Google

Platforms like Facebook and Google are crowded and expensive, but Reddit Ads are still growing, so the competition is much lower. This gives your business a great opportunity to stand out without overspending. With fewer advertisers bidding for the same audience, your cost per click (CPC) and overall ad spend remain budget-friendly. This makes Reddit ideal for both small businesses and startups.

3. Target People Based on Interests

Reddit lets you target users based on the subreddits they follow, ensuring your ads appear exactly where your potential customers are. Instead of guessing who might be interested, you reach people who are already engaging in conversations related to your brand. This interest-based targeting improves relevance, click-through rates, and conversions. It’s perfect for niche industries that need precise traffic.

4. Budget-Friendly for All Businesses

Whether you're a small startup or a large company, Reddit offers flexible advertising budgets starting from just $5 per day. You can test different audiences, creatives, and campaign goals without risking a big investment. This makes the platform perfect for experimentation and learning. As results improve, you can scale your ad spend confidently.

5. Honest Audience = Better Feedback

Reddit users are known for being straightforward and honest, sometimes brutally honest. While this might seem intimidating, it’s extremely valuable for brands. Their feedback helps you understand what your audience really thinks about your product, messaging, or offer. You can use this insight to improve future campaigns, refine your positioning, and build more authentic customer relationships.

Also, Read

Reddit Ads Guide: Types of Reddit Ads

To help you understand how to advertise on Reddit effectively, here are the main ad formats:

Promoted Posts - These appear as regular Reddit posts but are boosted to reach more users.
Promoted Carousel Ads - Showcase multiple images or products in a single ad.
Video Ads - Engaging video content that runs in-feed.
Display Ads - High-visibility banner ads available to larger advertisers.
Takeover Ads - Premium placements like front-page ads or subreddit takeovers.

For most businesses, Promoted Posts and Carousel Ads work best.

How to Run Reddit Ads: Step-by-Step Guide

Now let’s get into the core part of this Reddit Ads Guide how to run Reddit ads like a pro.

Step 1: Create a Reddit Ads Account

Go to ads.reddit.com and create a business account.

Step 2: Set Your Objective

Reddit offers objectives such as:

Brand Awareness
Traffic
Conversions
App Installs
Video Views

Choose the one that matches your campaign goal.

Step 3: Choose Your Target Audience

Reddit allows you to target:

Specific subreddits
Interests
Keywords
Locations
Devices
Custom audiences

Example: If you’re selling fitness supplements, target communities like:

r/fitness
r/bodybuilding
r/fitmeals
r/gym

Step 4: Set Your Budget

You can set:

Daily budget
Lifetime budget
Bidding strategy (CPM, CPC, CPA)

Step 5: Create the Ad

Choose an ad type and upload:

Headline
Description
Image or video
Call to action

TIP: Reddit users prefer authenticity, avoid overly polished ads.

Step 6: Submit & Monitor

Your ad will go under review. After approval, monitor:

Impressions
Clicks
CPC
Conversions
Subreddit performance

Optimize your ads weekly for best results.

Also, Read

Best Practices to Advertise on Reddit Successfully

To get the most out of your campaign, follow these expert tips:

Write Like a Reddit User - Use natural language, not corporate tone.
Add Value, Not Just Promotion - Provide useful information that starts a discussion.
Target Niche Communities - Niche subreddits convert better than broad categories.
A/B Test Headlines & Images - Reddit users respond differently to content than Facebook or Instagram.
Be Transparent - Reddit users appreciate honesty. Avoid clickbait.
Use Humor When Possible - Reddit loves clever, funny, relatable ads.

Common Mistakes to Avoid When Running Reddit Ads

Many advertisers fail because they make these mistakes:

Using overly promotional or salesy content
Targeting too many subreddits at once
Ignoring negative comments
Using generic stock images
Not monitoring performance regularly

Avoid these mistakes to get the best results.

Reddit Ads vs Other Platforms

Reddit is ideal for brands looking for authentic engagement and niche targeting.

How Quantum IT Innovation Can Help You Run Reddit Ads Successfully

Running Reddit ads requires understanding Reddit culture, subreddits, and user behaviour. Many businesses struggle, which leads to wasted budget.

At Quantum IT Innovation, we specialize in running high-performing Reddit ad campaigns that deliver real results.

We Help You With:

Reddit Ads Strategy & Planning - We research your niche and create a perfect plan to advertise on Reddit.
Subreddit Research & Targeting - We find the best communities where your ideal customers are active.
Ad Creation & Optimization - We design ads that look natural, engaging, and high-converting.
Campaign Management - We monitor performance, optimize bids, and manage budgets.
Conversion Tracking Setup - We install tracking pixels and analytics for accurate reporting.
Full Funnel Marketing - We combine Reddit ads with landing pages, automation, and remarketing.

If you want expert help to plan, create, and manage your Reddit advertising campaigns, reach out to us anytime.

Contact Quantum IT Innovation:

At Quantum IT Innovation, we also specialize in Business optimization solutions SEO services , Web & App Development, Digital Marketing & AI Consulting for B2B and B2C agencies and companies across the USA, UK, Canada, Australia, Ireland, UAE and the Middle East.

Conclusion

Reddit is one of the most powerful but underrated advertising platforms. If you understand the community culture and follow this Reddit Ads Guide, you can easily advertise on Reddit and run successful campaigns.

Remember:

Be authentic
Target niche communities
Provide value
Test multiple creatives
Monitor performance regularly

If you want a professional team to handle everything for you from planning to optimization, Quantum IT Innovation is here to help.

FAQs

1. Can you advertise on Reddit?

Yes. Reddit allows all businesses to advertise using promoted posts, videos, and display ads. It supports both self-serve ads and managed campaigns, making it suitable for small and large brands alike.

With the right targeting, you can reach highly engaged niche communities that are difficult to find on other platforms.

2. Is advertising on Reddit expensive?

No. Reddit ads are cheaper compared to Google or Facebook, and you can start with just $5 per day. This makes Reddit ideal for testing audiences and creatives without a major financial commitment. Costs vary by subreddit demand, but overall the platform offers competitive CPC and CPM rates.

3. Are Reddit ads effective?

Yes. Reddit ads work extremely well when you target the right subreddits and use authentic, community-focused content. Brands often see higher engagement because Reddit users tend to be deeply invested in their niche interests. Success largely depends on relevance, value-driven messaging, and respecting subreddit culture.

4. How to run Reddit ads for beginners?

Follow these steps:

Create Reddit Ads account → Choose objective → Target subreddits → Create ad → Set budget → Launch.

Beginners should start with smaller test campaigns to understand what resonates with different communities. Make sure to track performance metrics like click-through rates, conversions, and community reactions to improve future ads.

5. Do Reddit ads allow remarketing?

Yes. You can run remarketing ads using custom audiences and tracking pixels. This helps you engage users who have already visited your website or interacted with your previous campaigns. Remarketing on Reddit can significantly improve ROI because the audience is already familiar with your brand.

6. Can Quantum IT Innovation manage Reddit ads for my business?

Absolutely. We specialize in Reddit marketing, subreddit research, ad optimization, and campaign management. Our team ensures your campaigns align with Reddit’s community-driven style for maximum engagement. From strategy to execution and reporting, we handle the full process to deliver measurable growth.

Talk to Our Experts