Master Instagram Searches: How to Search Multiple Hashtags on Instagram

Instagram is now one of the leading social media platforms with millions of active users posting and interacting with content in the app daily. To marketers, and generally any user trying to get a message out there, be it an influencer, a business or the likes, the platform affords a very effective means of reaching out to a specific demographic. Of all the options, hashtag search is one of the most fundamental aspects of content search and planning. That is why using multiple hashtags on Instagram can sometimes be tricky when searching for more than one. This blog post examines the multiple hashtag Instagram search, how to search various hashtags on Instagram, and how to best utilize this feature for your benefit in regards to Instagram marketing.

What Are Instagram Hashtags?

It seems reasonable to start with the clarification of the concepts before explaining the work of hashtags on Instagram. HA hashtags are like keywords with a badge or mark in the form of ‘#’ followed by the word or the phrase. Hashtags are tags that users attach to their posts, and through which they place their content into a certain category. For instance, a post with the tag oTravelPhotography will appear under the search tab when searching with the same tag. Hashtags are important on Instagram as users can search for something to find the content they are interested in and be part of some community, as well as gain updates on what is current. To marketers and influencers, it is very important to make use of hashtags as it helps to increase the visibility of business among the target audience. Nevertheless, the strength is in the use of several hashtags all at once, placing them in the proper sequence.

The Problem with Using Multiple Hashtags

Using the search of Instagram there are some difficulties searching via tags, particularly if several hashtags have to be used. At the moment, the platform enables users to search for only one hashtag per round. Even so, this restriction jones the search process, although it raises a hurdle for users who would like to target or analyze several hashtags simultaneously. That is if a travel blogger, for example, wishes to search for content with the tags #TravelPhotography AND #NatureLovers, each one needs to be searched separately. It can be a time-consuming process and very cumbersome, particularly for the marketers involved in the management of large campaigns.

How to Search Multiple Hashtags on Instagram

While Instagram doesn’t natively support multiple hashtag searches, here are some practical strategies to achieve this:

1. Use Third-Party Tools

There are several other apps and tools, which can be used in combination with hashtags to search for the tags and analyze multiple tags. Some popular options include:

Hootsuite: This tool is used in the management of social media accounts and it comes with the ability to monitor several streams, hashtags inclusive.
Sprout Social: You are also able to monitor several hashtags at the same time and analyze how they are performing using Sprout Social analytics.
Hashtagify: One of the tools that gathers all info about hashtags is Hashtagify – it will let you search hashtags by searching for their relation and popularity.

It is important to note that these tools are common with marketers and business people who wish to monitor the history of specific hashtags or their effectiveness.

2. Create Saved Hashtag Groups

On Instagram, there is a feature to bookmark hashtags in that you can search for them in groups for convenience. For instance, if you often use a list of hashtags, type them in your phone’s note section or a calendar. Although it doesn’t let one execute multiple searches at once, it makes the transitions to hashtags much quicker.

3. Perform Hashtag Layering

Instagram currently does not allow searching for multiple hashtags at once but you can perform multiple search results one after another and get the desired results of multiple hashtags searches. For instance let us type two keywords: #FoodLovers and #HealthyEating; open two different tabs or windows for each and contrast the results obtained.

4. Use Google Search Operators

Another clever trick is to use Google’s search operators to perform multi-hashtag searches. By entering the following query in Google, you can narrow down Instagram results: site:instagram.com #Hashtag1 AND #Hashtag2 Replace #Hashtag1 and #Hashtag2 with the actual hashtags you want to search. While not perfect, this method can give you broader insights into posts featuring both hashtags.

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Best Practices for Multiple Hashtag Strategies

As soon as you learn how to search for several hashtags at the same time, the next level is how to apply this knowledge to your Instagram marketing strategy. Here are some tips:

Choose Relevant Hashtags: It remains pertinent to note that only the right type of hashtags should be used and these need to be relevant to both the content that you have created and the target audience you are creating it for. Relevant hashtags are important to avoid user confusion and the use of less hashtags leading to less engagement. Popular with the specialized area of the organization and the right consumer type.
Integrate Hashtags: As described earlier hashtags such as #InstaGood or #Love are quite general and can apply to almost any post, however, the competition present within these tags is very high. These are complemented with other specific hashtags to ensure the content you generate is viewed by both large and specific audiences.
Monitor Hashtag Performance: You should also monitor the performance of all your hashtags to know which hashtag is likely to provide more engagement. Earn impressions, reach and interactions through Sprout Social or Instagram analytics.
Avoid Banned Hashtags: The use of banned hashtags can either decrease your visibility or, in a worst-case scenario, your account will be barred. Each hashtag should be carefully examined before being used as part of your marketing strategy.
Rotate Hashtags Regularly: It is incorrect to use the same tags again and again, as this will only make your account look like spam. This way it’s new for the people scrolling through the hashtags and they get to see your photos… it rotates.

Multiple Hashtag Searches in Marketing

For businesses and influencers, searching multiple hashtags on Instagram can provide valuable insights into:

Competitor Analysis: Find out how competitors are engaging their audience through the use of Hashtags.
Trend Tracking: Use the trending hashtags within your niche for your content.
Audience Insights: Find out which of those hashtags you are most likely to engage your target audience.
Content Ideas: Get an idea of what to post by looking into multiple hashtags to be able to post captivating content.

Limitations of Instagram’s Native Search

Instagram offers a powerful hashtag feature, but at the same time, it lacks efficient multiple hashtag search functionality. This limitation is particularly challenging for:

Content Creators: It is quite tiresome to look for content ideas in various hashtags.
Marketers: However, the measurement of hashtag performance and trends may sometimes need a tool beyond the tool that is being used here.
Businesses: The monitoring of a brand through multiple hashtags becomes tiresome without the use of third-party tools.

Trends You Want to Know in Hashtag Technology

As social media applications grow, so does hashtag technology, and therefore it can be assumed that modern hashtag technology is far from saturation. Here are some trends to watch:

AI-Powered Hashtag Suggestions: Hashtag suggesting tools, which are developed using Artificial Intelligence technology.
Hashtag Communities: Social networks like Instagram can introduce a special option that provides an opportunity to use hashtags to find like-minded people.
Enhanced Analytics: enhanced understanding of hashtags such as total engagement rates, and the kinds of users attracted to them.

The Role of Multiple Hashtag Searches in Marketing

And in a world where hashtags rule the consumers, multiple hashtag searches are very important. They allow businesses and individuals to:

Expand Their Reach: Go for different concentrated target markets.
Increase Engagement: Target an audience through its relevance to certain topics.
Stay Relevant: Flexible towards the particular trends and the audiences’ preferences.

Conclusion

One must learn the best practices when it comes to searching and utilizing multiple hashtags on the Instagram platform to boost one’s social media approach. However, Instagram’s native features are not very versatile, but with the help of third-party services and non-trivial thinking, it is possible to reveal all the potential of working on this platform.

At Quantum IT Innovation We specialize in Business optimization solutions, Web and App Development & Digital Marketing for B2B and B2C agencies and companies across the USA, UK, Canada, Australia, and the Middle East. Our key focus is offering support to business entities and influencers in harnessing the power of social media. In leveraging hashtag and audience targeting to create bespoke market campaigns, our capability delivers the outcomes. We would love to hear from you so, feel free to give us a call today, and Talk to Our Experts to take your Instagram profile to the next level!