How to Reduce Spam Score of Website: A Complete 2025-26 Guide for Website Owners

A website’s spam score can make or break your online visibility. If your spam score gets too high, search engines may lose trust in your website, your rankings may drop, and your organic traffic can fall sharply. Many business owners panic when they see their spam score increase but the good news is that it can be fixed.

In this detailed guide, you’ll learn how to reduce the spam score of a website, why spam score matters, what causes it, how to lower your spam score domain, and how Quantum IT Innovation can help restore your online credibility with safe, long-term SEO solutions.

This is the only guide you need for lowering spam score in 2025.

What is Spam Score? Why Does It Matter?

Spam score is a metric created by Moz to measure how “risky” a website might look to search engines. It is based on various factors like low-quality backlinks, toxic domains, poor website structure, and spammy SEO practices.

Spam score is not a Google ranking factor, but it strongly indicates trustworthiness. A high spam score means:

• Search engines may not trust your domain
• Keyword rankings may drop
• Organic traffic can decline
• Website authority may decrease
• Google bots may crawl the site less frequently

So if you’re wondering how to reduce the spam score of website, the first step is understanding what affects the spam score domain and how it impacts your SEO.

What Causes a High Spam Score?

Before learning how to reduce your spam score, you must understand why your spam score increased. These issues can directly impact your spam score domain, authority, and trust level.

1. Low-Quality Backlinks: When your website receives backlinks from low-authority or untrusted websites, your spam score goes up. These links signal to search engines that your site may be associated with poor-quality or unsafe content.
2. Links from Spammy Domains: Backlinks from websites filled with ads, viruses, or auto-generated content are harmful. Search engines treat these domains as suspicious, and being linked to them affects your spam score badly.
3. Too Many Directory Submissions: Submitting your site to hundreds of directories especially outdated ones looks unnatural. Google sees this as a link-building shortcut, which increases your spam score and reduces link value.
4. Links from Adult, Casino, or Irrelevant Websites: If your website receives links from adult, gambling, or unrelated industries, it creates a mismatch. This mismatch makes search engines doubt your credibility, increasing your spam score domain.
5. Over-Optimized Anchor Texts: Using the same keyword-rich anchor text repeatedly looks artificial and manipulative. Such “over-optimization” is a red flag for Google, making your site appear suspicious.
6. Thin or Duplicate Content: Pages with very little content or copy-pasted text harm your website quality. Low-value content makes search engines consider your site less trustworthy and contributes to a higher spam score.
7. Hidden Text, Keyword Stuffing, or Black-Hat SEO: Tricks like hiding keywords, stuffing too many keywords, or using manipulative SEO tactics are easily detected. These methods violate Google’s guidelines and instantly push your spam score higher.
8. Broken Pages or Technical Issues: 404 errors, slow-loading pages, or poor site structure reduce user trust and search engine confidence. Technical weaknesses indicate low maintenance, which can increase your spam score domain.
9. Unnatural Link-Building Patterns: Getting too many backlinks suddenly or from unrelated sources appears automated. Search engines see this as unnatural growth, which is a major reason behind high spam scores.

Each issue affects your spam score domain, so fixing these problems is the foundation of reducing your spam score.

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How to Reduce Spam Score of Website (Step-by-Step Guide)

Let’s go step by step through the best methods to reduce your website’s spam score safely and effectively.

1. Audit All Backlinks Thoroughly

Reducing spam score starts with checking every backlink your website has.

Tools you can use:

• Moz Link Explorer
• Ahrefs
• SEMrush
• Google Search Console

Look for suspicious backlinks coming from:

• Low-authority domains
• Spam websites
• Irrelevant niches
• Adult, casino, or gambling sites
• Sites with unnatural link patterns

Once you identify toxic links, you’ll know where your spam score domain is getting harmed.

2. Remove Toxic Backlinks Manually

After identifying bad backlinks, the next step in how to reduce spam score is removing them manually.

How to remove backlinks:

1. Contact the website owner
2. Request removal of the backlink
3. Keep a record of removed links
4. Use polite, professional language

Manual removal is the most effective method, and Google prefers this over the disavow method.

3. Use Google Disavow Tool for Unremovable Links

If you can’t remove harmful links manually, Google’s disavow tool comes to the rescue.

It tells Google to ignore specific backlinks that increase your spam score domain.

Steps:

1. List all toxic backlinks in a .txt file
2. Upload it to Google Search Console → Disavow Tools section
3. Wait a few weeks for Google to process

Disavow should be used carefully because wrong disavow actions can harm your SEO instead of helping it.

4. Improve the Quality of Your Backlink Profile

The best long-term solution for how to reduce spam score of website is improving the quality of backlinks.

To build safe, high-quality backlinks:

• Use guest posting
• Collaborate with industry bloggers
• Get listed in trusted directories
• Publish original blogs
• Create infographics
• Use HARO (Help A Reporter Out)
• Build resource pages and tools

Good backlinks for SEO help dilute the effects of low-quality ones, improving your spam score domain.

5. Fix Thin and Duplicate Content

Thin content signals Google that your site may be low-quality. Duplicate content increases spam score and reduces trust.

Fix these issues by:

• Expanding short blogs
• Removing duplicate pages
• Merging similar content
• Rewriting low-quality articles
• Improving on-page SEO

If your content is strong, your spam score will naturally decrease.

6. Avoid Keyword Stuffing and Over-Optimization

Too many repeated keywords are a red flag for spam detection.

Avoid:

• Repeating the same keyword multiple times
• Hidden text
• Cloaking
• Irrelevant keyword usage

Keep content natural and user-friendly.

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7. Improve Technical SEO

Technical issues can also increase spam score domain.

Fix:

• Broken links
• 404 pages
• Redirect chains
• Slow loading speed
• Missing metadata
• Poor site structure

A technically strong website appears trustworthy and reduces spam signals.

8. Avoid Low-Quality Directories and Forum Links

Many websites get high spam score simply because they submitted their domain to hundreds of free directories.

Avoid:

• Low-quality directory submissions
• Irrelevant forum backlinks
• Mass link exchange
• Automated link-building software

These actions increase spam score and can trigger Google penalties.

9. Strengthen On-Page SEO and Internal Linking

On-page SEO plays a crucial role in lowering your spam score.

Improve:

• Title tags
• Meta descriptions
• Internal linking
• Heading structure
• Content readability
• Page layout

A clean on-page structure reduces spam signals significantly.

10. Build Brand Authority

Search engines trust websites that appear legitimate and authoritative.

To increase authority:

• Maintain active social media profiles
• Publish guest posts
• Build partnerships
• Engage with users
• Maintain NAP consistency (Name, Address, Phone Number)

The stronger your brand reputation, the lower your spam score domain will be.

11. Increase User Engagement

Search engines track user behavior.

Boost engagement by:

• Adding videos
• Using images
• Improving UI/UX
• Writing helpful content
• Adding FAQs
• Using call-to-actions

High engagement = lower spam signals.

12. Monitor Spam Score Regularly

Spam score can increase any time due to negative SEO or toxic backlinks. You must check it regularly.

Tools:

• Moz
• Ahrefs
• SEMrush

Regular monitoring lets you act fast before spam score harms your rankings.

How Quantum IT Innovation Can Help Reduce Your Spam Score

1. Deep Website Audit: We perform a complete audit to identify what is increasing your spam score bad links, toxic domains, duplicate content, or technical issues. We also share a detailed report so you understand exactly what’s harming your domain. Our team guides you step-by-step on fixing every issue.
2. Remove Toxic & Spammy Backlinks: Our experts find and remove harmful backlinks using advanced tools. If removal is not possible, we disavow them safely. We also monitor your backlink profile regularly so new spam links don’t affect your domain authority in the future.
3. Improve On-Page SEO Quality: We fix thin content, duplicate pages, keyword stuffing, and poor meta tags all of which trigger a high spam score. Every page is optimized to follow Google’s latest quality standards, ensuring your site stays trusted and clean.
4. Build High-Quality & Safe Backlinks: We replace bad links with high-authority, relevant, and safe backlinks to improve your SEO score. Our link-building strategies follow 100% white-hat methods, helping your domain authority rise safely and steadily.
5. Enhance Technical SEO: We fix slow-loading pages, broken links, crawl errors, and indexing issues that may harm domain trust. We also set up continuous monitoring so your technical performance remains strong at all times.
6. Create High-Quality Content: Good content naturally reduces spam score. We create blogs, landing pages, and resource-based content that builds trust. We ensure every piece of content follows E-E-A-T guidelines to boost both authority and search rankings.
7. Constant Monitoring & Monthly Reports: We keep track of your spam score, backlinks, and site health every month. Our reports are simple, clear, and actionable, so you always know how your website is improving.

FAQs

1. What is the spam score of a domain?

A spam score shows how likely your website is to be considered low-quality or risky based on its backlinks and content. A high spam score can harm your rankings, so keeping it low is important. Quantum IT Innovation helps keep your website safe and trustworthy.

2. What causes a website’s spam score to increase?

Spammy backlinks, poor content quality, keyword stuffing, and technical issues can increase your spam score. Even if you didn’t create those links, they can still affect your domain. That’s why regular monitoring is crucial.

3. How do I reduce the spam score of my website?

You must remove toxic backlinks, improve content, fix technical errors, and replace bad links with quality ones. With professional help, the process becomes faster and more effective, ensuring long-lasting results. A complete audit also helps you identify hidden issues that you may not notice yourself. Regular maintenance keeps your spam score low permanently.

4. How long does it take to lower a spam score?

It usually takes 2–6 weeks, depending on how many toxic backlinks and issues your website has. The results may vary, but consistent clean-up always leads to improvement over time. In some cases, bigger websites with thousands of spam links may take a little longer. Continued monitoring ensures the spam score stays low even after clean-up.

5. Can a high spam score affect my ranking on Google?

Yes, a high spam score can lower your rankings and reduce organic traffic. Google wants clean and trustworthy websites, so lowering the spam score improves long-term SEO stability. A cleaner backlink profile improves domain authority and helps Google trust your website more. This leads to better ranking opportunities and stronger online visibility.

At Quantum IT Innovation, we also specialize in Business optimization solutions, Web & App Development, Digital Marketing & AI Consulting for B2B and B2C agencies and companies across the USA, UK, Canada, Australia, Ireland, UAE and the Middle East.

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