E-mail marketing automation means when we are going to send a message to a group of people at the same time. For instance, suppose we want to send a message to thousands of people that are 20,000 or 30,000 people. Then we can send it easily with the help of e-mail marketing automation tools. E-mail marketing automation tools are adopted by more than 80 percent of companies particularly, digital marketing companies. Through this tool, we can save time, money and effort. Moreover, we can concentrate on other important activities of the business. Here are some of the e-mail marketing automation tools that you can use to boost conversion:
- Convert kit: If you want to do online business to gain your subscribers then convert it is the best automation tool for you. Moreover, this tool is mainly used by professional bloggers, publishers, and mentors. It is useful to send targeted content to the people at the right time. You can start your free trial for 14 days by signing up. However, if you are interested in buying a subscription plan then it costs you about $29 per month.
- Constant Contact: This tool allows you to chat, send emails and discuss forums. You will not find any better tool other than this constant contact. Other tools offer you a free trial for a period of 14-30 days but this tool provides you with a free trial for a period of 60 days.
- Send in blue: Send in the blue tool is used for running e-mail marketing campaigns. We can create newsletters with the help of this tool. You can even store your e-mail addresses while using this platform. Not only this, if we want to send highly personalized emails then sending in blue is the best option.
- Mail jet: For sending large volumes of transactional e-mails to the users, then we should use the mail jet tool. Not only this, but it also provides a free SMTP service to ensure that your emails are sent to the right user. This tool offers you a free trial but you can buy a subscription plan of $ 8.69 per month for sending 30,000 emails.
- Mail Chimp: It not only provides an e-mail delivery service but it can also be used if you want to convert visitors to your permanent customers. This tool is affordable as compared to other automation tools. If you want to use this tool then you are required to buy the subscription plan of $10 per month for sending 2000-12000 emails per month. Read: Viral Marketing Strategies
- Active Campaign: It is a free plan that includes 2500 subscribers. It offers all the features you need to manage your subscriber lists and send e-mails. Due to this reason, it has been adopted by 60,000 organizations. A free trial is also available after signing up and a subscription plan costs you $17 per month.
- Send loop: This tool is more suitable for sending highly effective e-mails. It is considered as best automation software as it does not require information technology or IT. Moreover, it offers an additional feature of 80 free e-mail templates.
- Aweber: We need Aweber automation software for small businesses. This tool allows us to create e-mail newsletters with the help of a drag-and-drop builder. If you want to use it then you can take a free trial but the free trial is provided for a few days. After that, you have to buy a subscription plan of $19 per month for 500 subscribers.
- Mailerlite: For reaching up to 1000 subscribers, then use Mailerlite. It provides you with different technologies to attract visitors such as landing pages, popups, etc. It is better for those users who don’t want to spend more money.
Conclusion
Above mentioned tools are some of examples of e-mail marketing automation tools but apart from this, there are some other tools also such as drip, get a response, campaign monitor, etc. All these tools help you to boost the conversion rate.
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