HOW TO RANK IN THE APP STORE

Mobile app rank is the toughest task in the App Store. There are nearly 2,000,000 and counting apps present in the iOS app store with thousands of similar applications in every category or subcategory. Like an SEO website, there are both “on-page” (App Store listing) and “off-page” ways you can improve your App Store optimization. The tactics in this round-up will help you get more installations and get more visibility to your application. 65% of users are still searching for new apps on the App Store. Every company wants its mobile app to rank in the top 10 on the App Store, to rank high company has to play hard. You must continuously optimize your application and upgrade it as users need. A thousand apps are launched every day and the app store has to analyze each application to find out the unique one, that meets its guidelines.

Just follow the points below to rank your mobile app high.

1. Keep your keywords within 100 characters.

Apple allows you to add your keywords to App Store listing. The search algorithm uses these keywords to show your app in the results, and therefore it is important to put the appropriate keyword that perfectly describes your app. You can use your keywords up to 100 characters, don’t make long-tail keywords such as plurals or the name of your app or misspellings in the field of your keyword. Separate keywords with commas and don’t use extra spaces between them. Keep your app description user-friendly because the description is important in telling people what your app does. The App Store optimization never stops so, you should find more ways to improve your listing as you take a deep dive into the topic.

Here are some steps that can help you make a better description:-

You should use bullet points and break up paragraphs
You should use social proof (press coverage, user testimonials).
Add information about the version number, what changes were made in the new update, bug fixes, etc.
List out the benefits and use cases.
Add links to the website or support.

You should consider trending topics as your keywords. While most of the app doesn’t do anything with the candidates, you can get creative by focusing on seasonal events and optimizing your mobile app around it.

2. App store optimization leads to better

If you want more downloads of your mobile application, you have to make it discoverable by app store optimization As per the algorithm, the number of downloads should increase the credibility of your app.

Here are some tips that help your app store optimization:-

Icon
Title Description
Screenshots
Videos
Keywords utilization

The name of your app should not be generic and well-connected to audiences. Make sure not to use an app name that is already in existence in the App Store. This is known as the black-hat technique as it deceives users into downloading and thinking it is the same application they are looking for. The icon of your app should be attractive because it is the very first impression of your app in the sight of users. The category should be filled or mentioned as it will help your app reach the targeted audience. You can use targeted keywords that have low competition but high search volumes. Upload screenshots that explain your app clearly and show users how it looks, create the first two screenshots to show your best features. Make sure you use high-resolution images to the App Store and create an introductory 15-30-second video that gives the users a quick overview of your mobile application.

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3. Earn Positive Reviews

Earning genuine reviews and high ratings for your app, the most essential factor is to improve the ranking of your app on the App Store. An app with negative reviews won’t get a high ranking. It is essential to build up an app with garners positive reviews from users. Reach out to customers in your target audience and encourage them to use your application and give their reviews and feedback. A good rating and solid review will always help your app to rank higher in the App Store. In fact, it is the most important factor in the non-technical attributes that help your mobile app rank high.

The top-rated application must follow these techniques for positive reviews:-

Monitor in-app user behavior until they have put some kind of value on the application.
You can ask a Yes/No question to users about whether they like your app.
You can use the Prompt box if the Yes cohort to rate and review, and if No then to leave internal feedback.

4. Retain Users and Earn Their Loyalty

It is important to listen to your users to improve your mobile app rank. If the mass audience wants more features in your application, then it is necessary to make such improvements. This will engage them in your mobile application you have positive word of mouth. If you don’t give them what they are looking for, they simply uninstall your mobile application. Once your app is launched, listen to users' reviews. If they believe that a particular feature can improve their experience, then you must have made some changes. Know what customers want in an app the most and try your best to think about it and update it. If you don’t meet users wants, then people will not engage with your app and it will not find success in the App Store optimization.

5. High Rank in the App Store

The right way to rank your app is to combine the combination of optimization, feedback incorporation, and retention methods to increase your mobile app rank in the App Store and gradually get it to the Top 10 mark. You have to work hard and it will take time, but following these steps will make your app popular among the targeted audience and eventually help your app rank higher. If you want Mobile App Store optimization, contact us

At Quantum IT Innovation, we specialize in Business optimization solutions, Web and App Development, & Digital Marketing for B2B and B2C agencies and companies across the USA, UK, Canada, Australia, Ireland, and the Middle East.