If you have made a website then you want that number of people will visit your site and become your clients. However, sometimes people may leave the site by visiting the first page and not reading other pages. This is called the bounce rate. In such a case, your business will not survive if you lose your customers. However, if your business is getting more number of bounce rates, then you will be in a serious condition.
Bounce rate affects your business. The lower the bounce rate you have, the more possibility of getting a high rank in search results. So we should emphasize presenting the good quality of content on our website. You can visit the Google Analytics account to check your bounce rate.
Here are some of the strategies you can follow form improve your performance:
- Splitting up long posts: This is the first strategy that you can adopt to reduce your bounce rate. To improve your webpage performance, you need to divide the content into different sections. Moreover, you need to improve the quality of your content which ultimately helps in decreasing the bounce rate.
- Avoid pop-ups and splash pages: Most companies are using pop-ups and splash pages to increase their subscribers. However, an increased number of splash pages and pop-ups create difficulty for people as they become annoyed. But be careful as pop-ups tend to increase bounce rate.
- Improve your navigation: In order to reduce the bounce rate in the WordPress site then try to improve the navigation. If visitors are not getting clear guidelines for accessing the site then they may come and leave the site. You should install YARPP to provide better navigation facilities to visitors.
- Add related posts to your site: Several visitors keep on searching over the internet. Also, different sites try to distract customers. Customers are keen to search for information. Therefore, you should add related posts to your site so that the customers need not move from one site to another. Thereby, decreasing the bounce rate in the WordPress site.
- Customize the 404 error page: If the viewers are searching for those pages which are not created on the website then your webpage shows an error 404 page. Due to this reason, most of the people leave the site. To solve their problem, if we add an option of “help us” then viewers will be interested and they will send your queries to us.
- Create good content: To reduce the bounce rate on the press sites try to create good content by adding relevant keywords. Focus on search words that most of the users are searching. And if you are posting long content on your site then write it in short paragraphs and don’t forget to add pictures. Make your content appealing and attractive.
- Test your site on a mobile: Since the majority of people are using mobile phones to access their sites. So if your site is not mobile-friendly then you are likely to lose your customers. As a result, it will not be ranked in the search engine. To reduce bounce rate, make sure that your site is mobile-friendly.
- Improve page load: Improve your page speed if you want to reduce your bounce rate. Your customers will not prefer to visit that site which takes more time to load. Visitors just want that the site will open in 2 seconds otherwise they are ready to shift to other sites. There are various tools that you can use to check the loading time such as GT Metrix, and Pingdom or you can also install WordPress plug-ins such as WP Rocket, WP Super cache, etc.
- Improve your SEO: SEO helps to improve your bounce rate. If you have written good content and uploaded it to your site then you will find your target audience. So ultimately, it aims at bringing traffic.
- Use videos to attract the audience: Everyone prefers to add text to your website but we should add something new to your WordPress sites like videos, animations, audio, pictures, and so many other tools. Content written in the form of text makes them bored but if you are presenting that content through pictures then try to understand it more perfectly. Thus, you will gain more traffic to your site.
Conclusion
As you know businesses want success in their journey so it will be done if visitors keep on increasing at a site. The bounce rate is very bad for our business. So the above-mentioned steps help us to decrease our bounce rate. Moreover, we should also focus on our content, website performance, website designing, etc to overcome with problem of bounce rate.
If you want to improve your website specifically and reduce the bounce rate then you can contact the web design company in the USA.
At Quantum IT Innovation We specialize in Business optimization solutions, Web and App Development & Digital Marketing for B2B and B2C agencies and companies across the USA, UK, Canada, Australia, and the Middle East.
