GUIDE TO SEO FOR LOCAL AND SMALL BUSINESS

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) describes some daily basis practices to optimize your website which aims to drive organic traffic to your targeted page or website by boosting its position in top search engine results in Google, Bing & Yahoo. SEO gives lots of opportunities and possibilities you can get the top position for your industry and for some selected keywords that represent your business of the search results which is like free advertising for a long time until your competitors put more effort than you. SEO has gone be a long-term process if you have high competitors because if your competitors are doing SEO then you will have to give more attention than them. It impacts both ways positive and negative so it may lead you in any way, depending on your tactics and practices. It gives you traffic from many sources like Direct, Organic Search, Referral, Social, etc.

Organic Traffic: SEO mainly focuses on Organic traffic which means people search on search engines (Google, Bing, Yahoo, AOL, etc) and they see the results that come just after paid results, people need not click on an advertisement to visit your website. It is the best way to get more exposure with some unique services and product pages by boosting and getting top results on SERPs and more search placements. Get guaranteed search engine optimization services from a trusted agency.

Keywords: You might be aware of how the search engine recognizes the webpage relevancy of your web pages. The search engines’ bots use keywords to categorize the webpage. Search engine experts know how they use keywords like their Placements, frequency, density, proximity, content optimization, etc. So, hypothetically, if you run a hypnotherapy service in New Jersey, the right SEO keywords would be “best hypnotherapist in NJ”. If you have used this keyword in your content, title, description, heading etc then the result in your business being among the first position for that query. It helps the search engine to determine the most relevant answer/information your website has for the question the searcher is asking “Where can I find a hypnotherapy service in New Jersey”.

Listing: How do the search engines know the business location, and how they as per local/near location? SEO has one of the factors called local listing. For a local listing, we do map listing in multiple websites. Map listing SEO ensures the location of your business so people nearest to your business can find you very easily.

At the beginning search engines focused only on keyword-based searches but now it is increasing like semantic searches, markup, images, voice search etc to reduce spam. People were doing keyword stuffing, filling the same keywords on the content tao make the search engines fool but due to penalty updates, they do not succeed on this. So use the right keyword in the right place do not keyword stuffing or search engine boil.

Content is the heart. Your content should be your own words, researched, relevant to the keywords, easy to understand and originally related to the topic. Content should be properly organized like headings, subheadings, images, videos, info-graphics included etc. In content avoid stuffing of keywords use right density and proximity of keywords.

The website should be user-friendly, and interactive with any information that may increase your website's reputation like awards, testimonials, portfolio, press releases, achievements, etc. information if you have linked up with your website you definitely get trust by the visitors and search engines. Mobile users are increasing day by day so make sure you have devices optimized website otherwise, you may lose 60% of traffic also leads. Get website Development services at affordable prices.

Keep your eyes on the SEO

Every online business should do SEO, so they outsource their business. The main thing is how can they track their SEO, is it doing right and effective? There are lots of free tools like Google Analytics, Alexa ranking, Moz, open-site Explorer, etc use these tools to analyze your ranking. Also, do the searches on keyword bases.

At Quantum IT Innovation We specialize in Business optimization solutions, Web and App Development & Digital Marketing for B2B and B2C agencies and companies across the USA, UK, Canada, Australia, and the Middle East.