So the digital era is here:-
If we talk about today’s world the number of mobile users are comparatively more than desktop users. Thereby businesses have realized the importance of mobile phones in an individual’s life. To use this opportunity effectively businesses have tried their best to attract their customers through mobile apps or websites. Some have websites & apps both. At first, you might think websites and mobile apps look very similar then why to convert website into mobile app. The need to have mobile apps depends on the different factors including budget, targeted audience, want to build recognition, determine main purpose and features that you want to have that cannot be included in a website.
We need to understand the basic difference between a mobile website and mobile apps for a specific business before we jump into the topic to convert website into mobile app.
A mobile website is a collection of different web pages that are linked together with each other and is accessed over the internet only. A website is designed in such a way that it is compatible with any type of device i.e. responsive website. These websites can only browse on the search engines and that too with an internet connection.
A mobile website should be considered while taking an initial step for your business. Whereas Mobile apps play an important role in its own mobile apps are the software applications developed for specifically for Smartphone users, tablets rather than for desktop users. A mobile app is also known as a web app, mobile app, or an online app.
Now considering both Mobile websites and Mobile apps we can say that to convert website into mobile app should be your motive to increase your business brand name. Still not convinced? Here are some of the reasons you can’t deny on.
Must read: Mobile App Trends 2019, you can’t miss
Mobile apps don’t always need a website but a website of your business might need a mobile app at any point of the time in the future. A time comes when your business has started to grow and you want to get connected with your potential customers want to offer them personalization. Mobile apps are a massive way to grow business online as it helps you to meet target customers easily. Mobile apps help to keep your customers engaged with your business. Offer them deals the next time they visit or to arose a curiosity into them by offering free coins or free coupons that help them to get impressed by your mobile app and feel the need to engage again with your app.
The advantage to convert website into mobile app has real-time benefits to the customers as they will have trust in your business more that leads to their attention towards your product sales or offers. This builds a strong brand image. Maintaining customer loyalty should be the basic motive of your business. Even if the customer does not operate your app daily but still it is installed in the mobile phone that associates with the brand image of an app. A mobile app works comparatively faster than mobile websites.
Mobile apps notify you of the important information timely that keeps you connected with the app. We all spend most of our time digitally active on mobile phones. Mobile apps help you get your target audience easily and the perfect way to retain your customers. Hence increases the importance to convert your website into a mobile app.
The benefits of mobile apps are far more than the website as smartphones are the present and the future of technology. All the latest features of the technology are easy to include in an app rather than a website. Developing an app helps to increase the expansion of your business digitally. Once an app is being downloaded by the customer it becomes a usual daily part of the user’s schedule. It helps to build your brand image a small icon displayed on the screen of the user’s mobile help to create its app image uniqueness.
Once you convert website into mobile app then you develop an app that is fully customized in a way that operates seamlessly and provides the comfort user experience. Some of the best apps have also customized their apps in such a way that you can share your app’s content on your social media directly by just a click this helps to generate more traffic and new target users to your app. You stand apart from others when you have an app of your own business that makes you modern and updated with new technology. Mobile apps have helped to skip the step of remembering or entering the URL of your website in the search engine but once the app is downloaded then the customer is only one click away to become your lead.
Here comes the biggest need to convert website into mobile app. Imagine the time when you had to stand in the line to book your traveling tickets, visit the bank to transfer money to some account, or to visit the store for products or food when you are hungry but are too tired to get up and go to buy. All this used to be our life but nowadays most people prefer downloading apps to book tickets, an app for mobile banking, an app to order food online and shopping your necessities by just a few clicks. Thanks to the latest technology and app developers who have helped to convert our imagination to reality but in a digital way. App developers have also developed apps for education that has to lessen the burden of books for the students and they are able to study online by downloading an E-book or E-library apps.
Game apps are on the increase in mobile phones because all games can’t be played online on a website and their increases the need to convert the website into a mobile app or having an app directly. Music apps are too common nowadays we all listen to music online by downloading popular apps of music in which you get to see your own personalized feed of songs once login the app. No doubt the apps are the flagging invention of the technology. Industry of mobile app development or the IT firms are on the most demand for every initial start of the business even a small businessman want to start his business with a website or an app designed by a developer because he too is aware of the digitalized world and the real need to have an app to target the customers easily and to retain them.
The basic concept to convert the website into mobile app is simple, to establish the connection between the customer and the business. The customer doesn’t has to specifically wait for a product to come in the market so he could buy rather he just need to install an e-commerce app easily on the mobile at any hour of the day or night and can order the necessary product online by the help of an app by just a few clicks and without wasting your much time. This proves that website is a good start for the business to aware the customers of your existence in the market but Mobile apps help to target customers easily and hence increasing the sale and profit of the business.
Conclusion If you convert the website into a mobile app there is a sure success only if you have ideas to retain your customers and keep them engaged with your offers and take their reviews to improve the app. The more you make the user feel they need to have your app installed more are the chances you are able to take a ladder of success for your business. Mobile apps are no doubt a boom to the business as they are easy to use take less time to access and perfectly incorporated with the latest updates and technologies.
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Samridhi Sharma has been a Digital Marketing Trainee and a Content Writer at Quantum IT Innovation. She has written blogs on technology-based discussions and also owns her website, virtuosity of living. She is interested to write on the topics related to the skills of living. She is passionate about her interest in blogging and wants to explore more in this field.