Are all your SEO efforts seems to go in vain? What can you do to enhance your SEO rankings? It is no more secret that keyword stuffing and other black hat practices will lead you nowhere. If you need to rank to the top pages, sufficient time and effort is need. But what if you have tried all of that and still have got no results. In this situation, the need is to do smart work rather than hard work. You may start by doing a complete SEO audit of your website and learn about its strengths and weaknesses. This way you can work on specific areas that require special attention and make your site better than ever before.
What is SEO audit?
SEO audit is the process of checking the overall status of a website. It gives a better insight into the website, individual pages, and the traffic that the site is receiving. As since the past decade, the criteria and ranking factors have changed dramatically, it has become a necessity for all the website owners, no matter how big or small, to conduct regular SEO audits if they want to be in the game.
Key elements of an SEO audit
There are three key elements to pay attention to during an SEO audit:
- Back-end factors. For e.g. indexing and hosting
- Front-end factors. For e.g. keywords, content, and metadata
- Link quality and outside references
Important steps for a quick SEO audit:-
1. Start the audit with a crawl
First thing first, do a crawl of your website. These crawlers not only find various issues like broken links, poor images, bad keywords, and page title issues, but they also identify unlinked pages, duplicate content, etc. For this, there are various tools available in the market such as Ahrefs, Screaming Frog SEO Spider Tool, Deep Crawl, SEMrush, etc. that you can use for performing a quick crawl of your website.
2. Ensure that your site has only one version
The search engine crawler is very sensitive when it comes to dealing with different websites. Also, the site needs to work with all combinations of the same URL. If the website has its more than one versions, it will send search engines wrong message about how to crawl your site. This will confuse the crawlers and will do nothing other than creating problems for you. Therefore, it is better to be safe than sorry. So, make sure that your website is free of such issues and you are safeguarded against all the trouble.
3. Perform on-page SEO checks
On page, SEO has a big role to play in your search engine rankings. It is the content that your users see on your site, therefore it directly affects your image. First, look for duplicate pages, the title tags, and headers, etc. Especially if a lot of content has been published by you that is similar in themes. Because then some seemingly-unrelated content will show up in your crawl.
Then, go for Meta description. This doesn’t affect your rankings but it is very important. As it is the content that your users read before clicking on your website. It should be as catchy, brief and precise as possible.
And finally, look for great keywords. Make sure that every site of yours has a focus keyword that is popular. Also, ensure that keyword stuffing is avoided at all cost. Trust me, you would not like it if Google penalizes your website.
4. Organize your internal and external links
It is a well-established fact that sites with logical hierarchies are helpful in improving SEO rankings. Therefore, it becomes necessary to check internal and external links. What happens is web pages are deleted or moved; this results in broken links on the website. For this, you can use tools like Xenu Sleuth and Integrity that help you identify broken links on your website.
5. Check the loading speed of your site
The biggest criminal for low traffic on your site is its low loading speed. In this fast-paced lifestyle, the patience of the users is constantly decreasing. They want everything to be quick, just a single click away. And all the big companies know this. So they ensure that their site is super fast and opens without any hassles. So, make sure that the site is free of any unnecessary plugins and all the images are compressed as per the requirement.
If you want further assistance, contact our SEO Company for best in class solutions.