E-commerce sites are helpful to increase your online store Google traffic and drive more sales.
SEO e-commerce: It is a process of generating more traffic from sites like Google, bingo, and Yahoo and so on.
Suppose you search for something on Google, for example, you have entered “men’s t-shirt” to the search engine page (SERP), and there, you will find some different results on the search engine.
E-commerce is ensuring your product and service occurred between those search results. There are many more pages to explore.
But higher the page number you rank on, the lower the rank you generate.
The rank of the game on the first page of Google is too high, bing, yahoo, etc.
Why is SEO important for e-commerce?
1. Keyword research for e-commerce sites:
E-commerce SEO begins with keyword research.
1.1. Get an Inventory of the pages on your sites
1.2. Prioritize your page
1.3. Find and maps keywords to each page.
Ques:- How do you do keyword research for an economic site?
- List all the pages in your sites.
- Find the map appropriate keyword to each page.
Above, these are the 2 points where describing the keyword research for an economic site.
And yes, you should do keyword research on a page by page.
2. On- page SEO for e-commerce sites
We know which keyword and terms each page should be optimized, it’s time to start implementing those findings
2.1. Optimize your meta titles, Descriptions, and H1’s
2.2. Optimize your URL
2.3. Write unique products and descriptions
2.4. Add schema markup
3. Technical SEO for e-commerce sites
E-commerce websites are particularly prone to a few technical SEO issues.
Some sites audit in this section
3.1. Fix duplicate content issues
3.2. Find deep pages
3.3. Find keyword cannibalization error
SEO strategies for e-commerce sites
- Create a unique product description
- Encourage user review
- Establish easy navigation site
- Link between pages
- Include pictures and videos for the product
- Make your site secure
- Optimize your site by mobile
Create a unique product description
It is attractive to use a manufacturer’s description for the products, to repeat a portion of the content for similar products, but the strategy to create a completely unique description for each of the products. It’s a lot of work in the beginning, but the duplicate content can extremely block, and all that extra unique content will pay off immediately.
Encourage user review
Encourage your users to post reviews on each product page. Like Amazon executes their perfectly, look at any product page on amazon.com for an example of how to implement user reviews. Google mostly seeing unique, value-adding content, and with an e-commerce site, as well as have great opportunity to generate free content from the user base. You will increase sales by giving the quality of the product you sell.
Establish easy navigation site
This is important for both higher search engine ranking and improving your sites. Arrange your product page as naturally as possible, separating them into easily searchable and understandable categories. Make the site easy and understandable to follow, and design the sites in a way that satisfies the eyes and immediately directs users where to go.
Link between pages
Google prefers websites with value-added internal linking. The fewer clicks by users to make in order to get to any given page on the sites, the better. Improve the pages by linking to several other similar, relevant pages in the domain.
Include pictures and videos for the product
E-commerce is one of the platforms where serves as a medium for visual content, which is growing the importance of SEO. Including videos and high-quality pictures for each and every product that you offer, mention with the relevant metadata, so each page showing relevant image-based search. It stored them in a way that does not prevent the site loading times.
Make your site secure
E-commerce sites to have HTTPS encryption for users security. In case, if you don’t have, then you get it. To provide an extra layer of user security, it also provides a significant ranking signal to Google.
Optimize your site by mobile
This is the essential feature for every site, but especially an e-commerce platform, which would be nearly impossible to navigate. Provide your users with a smooth mobile experience, either in a responsive design, a specific mobile design, or an interactive app that allows for a better experience.