A chatbot is a computer program that is designed to have a conversation with human beings over the internet. Chatbots can be used with almost all messaging apps. It can also understand written and spoken text and interpret its meaning. The chat interface allows the chatbot to converse with users. Modern mobile app development rely on the chatbox to function. Therefore, chatbots are considered as the future of customer service and management.
Basically, there are 2 types of chatbots:
Command base chatbots
These chatbots rely on data- link of replies. They cannot create new texts. They can answer only a limited set of questions. Command based chatbots use template search for understanding and answering questions. These chatbots are more reliable and grammatically correct errors.
AI or machine learning chatbots
Machine learning chatbots answer ambiguous questions. These chatbots become smarter with time, learning from past questions and answers. They need a vast amount of learning data.
There are some reasons which state why chatbots are important for your business:
To scale up your operations
Chatbots does not suffer from the limitations of human agents. Where a human agent can handle only 2 to 3 conversations at a time but a chatbox can easily operate so many conversations without any limit.
A lot of queries from your customers
If your business receives a lot of queries, chatbots can take the load of the customer support team. It can screen calls from customers and redirect them to human agents.
You have a range of identical products or services
If you are selling goods and services which are substitutes to each other and if your customers need help in selecting the right product. chatbots are needed for giving advice to their customers in purchasing expensive things such as smartphones and camera accessories.
Actively marketing content through online channels
The more interaction you do with your customers, the more business you get from them. If you are using online channels in communicating with your customers then chatbots are required in simplifying certain tasks for you.
Looking for an interactive marketing platform
Chatbots are used for an interactive marketing campaign and the availability of chatbots on a platform like a facebook messenger means that you can reach a large number of people at a particular point of time.
You want to drive organisational efficiency
A chatbot is required for increasing organisational efficiency as instead of employing more people for repetitive tasks you can simply install chatbot business solution and automate everything.
Save human resources for qualitative tasks
Chatbots can be used to assist users for specific tasks and moreover, chatbots do not get tired or bored in providing customer services round the clock. In other words, human resources are freed from such task and now they can focus on productive tasks. This will definitely save the cost of customer support.
The development cost of chatbots are free
It requires less development cost as compared to application development. Making an investment in a quality product like chat box offers a better experience to customers.
Chatbots are not bound by limitations like human agents. employing chatbot solutions to business helps to complement human task force, boosts efficiency and to reduce effort and cost. This will automatically help you to enter new markets.
Cost effective and time efficient
Attracting and engaging visitors becomes quick and easy with the help of friendly chatbot.this will further help in converting potential traffic into customers and thus your business can save money and time which would have been spent in others apps promotion.
Chatbot – easy to use
The chatbot is easy to use as it makes our communication easy. This will help in increasing sales and engaging the customers to follow your brand. Therefore they should be employed in the business.
Improves business branding with minimal efforts
Competition is getting high and thus customers are looking for more qualitative information in minimum efforts. With the help of chatbots, attracting potential customers is easy by offering them required information irrespective of the day or time.
Chatbot development requires less time
The development time required in building chatbot does not consume much as compared to application development. The quicker you will finish your development, the faster you can execute strategies and marketing analytics for business.
It can drive sales
Chatbots are more intelligent than human beings. Depending on user interface it can send products to customers which are likely to be converted into sales or it can send coupons or discounts to users for in-store purchases.
Higher user engagement
These days most businesses have a web presence. bots give users an interactive experience as it makes customers feel that they are working with someone to help to resolve their issues. Not only this. bots help the customers to find what they are looking for.