Though search engine optimization is the best way to increase traffic to your websites. Even many businesses are using SEO to drive more traffic to their sites. Besides that, it is important for you to interact with people and develop trust between them.
There are many other ways through which we can generate more traffic:
Focus on your content
Content plays an important role in search engine optimization. It is a quick way to drive more traffic. Approximately 78% of the people get attracted through content marketing. Even it is said that content is the king. If you want to improve the quality of your content then focus on keywords. If your content is inappropriate and does not contain relevant keywords then you fail to attract the target audience. Some companies can post blogs on their own while others may hire a digital marketing company for writing the content.
List your business on online directories
Another way to drive more traffic is to list your business in online directories. For attracting visitors to your site, you can make a profile by creating a link. Besides that, there are many local directories such as thumbtack or Angie’s list where you can give information related to your business. Through these directories, customers are able to visit your site and post reviews.
Active on social media
You should be active on all social media platforms whether it is Facebook, LinkedIn, Instagram or Twitter. If you are posting blogs on your company website or other guest blogging sites then you cannot cover everyone. Your goal is to target the maximum audience. It can be done when you will share your blogs on social media channels as well as interact with them by solving their queries, answering their questions. In this way, you can attract the audience.
Guest blog on relevant sites
There are many guest posting sites such as Outbrain, Huffington post, about, Investopedia, Hubspot, etc. You need to find relevant sites where you can post your blogs by providing links so if anyone likes your content then they can visit your site. Post your content keeping in mind the needs of the target audience. Always try to publish your content related to your industry or your sector.
Invite guest bloggers
Another way to increase traffic on your site is to invite guest bloggers to write content on your site. You can mention some guidelines related to the content. This will help your company to gain popularity on your site as well on other sites. Guest bloggers add more content to your site which ultimately results in more traffic.
Do not neglect email marketing
Newsletters and offers are important for targeting your audience. Email marketing is an inexpensive tool. You can make an email list and encourage others to subscribe you and share your content. This is also a powerful tool just like search engine optimization. Get Guaranteed SEO Services by reputed SEO Company in USA.
Develop social media add strategy
You can post some ads on social media platforms. Facebook is the most popular platform where you can find most of the target audience. If you are posting ads related to your company then you will find what percentage of people is actually interested in your brand. As a result, you can increase your visitors.
Use LinkedIn to find connections
It is the social media platform for professional users. Through this, you can connect many people and share your content with them. Make sure that you link the content to your site to gain the attention of the target audience.
Answer questions on Quora
If you want to increase traffic to your site then you must answer questions on Quora. Through Quora, we can connect with many people. We can also post our content on Quora by asking questions and answering them.
Produce video content
If you want to drive the attention of the target audience then it is better for you to produce videos. Most people are interested in watching videos instead of written content such as blogs. About 46 percent of people are attracted through video content. Sharing your videos on social media platforms helps you to drive more traffic as compared to guest blogging.
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Dharmendra Tripathi is the Digital Marketing Strategist at Quantum IT Innovation. Experience with both startups and enterprise clients has given him a unique perspective worldwide. He loves writing on content strategy, marketing, and optimization initiatives on SEO, PPC & SMO. Primarily works on improving conversion rates for medium/large customers around the world.