Online and offline reputation are two sides of the same coin. Both are important for our business because it is impossible to run such a business that does not have any reputation in the market. If we are going to talk about online reputation then it is good for our business as compared to offline reputation. If the business has an online reputation then only customers prefer to purchase the products.
Some businesses thought that if they have an offline reputation then what is the need to develop an online reputation? But if you want to be successful then it is mandatory for you to maintain an online reputation. Even some of the studies show that 97% of business owners believe that it is necessary to maintain online reputation management.
Here are some of the reasons why online reputation matters a lot in shaping our business:
People Google you first before buying
Before buying, most people tend to search on Google about your business, your products, your reputation in the market, etc. They will not be satisfied if they do not search from Google. Through Google, they can also check the reviews of customers about your products.
Gain a competitive edge
If you have developed a good online reputation on the web and you are responding to the customers on a regular basis then you can even compete with your competitors. Thus, the focus of your customers will be shifted towards your brand even if the competitors are offering discounts for them.
Build trust and credibility
Online reputation helps in building the trust of your existing customers as well as helps in bringing new customers. However poor reviews from other customers, poor ratings about you and your business will never allow them to buy your products. Therefore, they will look for other competitors who have a popular brand and good feedback from other customers.
Builds brand awareness
Try to build your brand awareness with the help of social media, blogs, and other websites. Brand awareness depends on the reputation of your business. If your business has a good reputation, then you can develop positive brand awareness. On the other hand, a negative reputation results in negative brand awareness.
Online reputation impacts sales
Online reputation has a great impact on your sales. For instance, if we want to buy mobile phones online then we can search from Google about which company is offering the best mobile phones. Then we will select that company which has the least negative reviews from their customers. Through online reputation, the company should check whether their brand is gaining popularity among other competitive brands. As a result, their sales can also be affected.
For retaining existing and attracting new employees
It is important to build an online reputation of business for retaining current employees. If you want to hire new employees for your company then make sure that your company must have positive reviews. Even employees want to work for your business if your business holds a good reputation. You cannot run your business without hiring employees. Employees also search about the company’s reputation before working for any company.
Reputation impact overall growth
If you are meeting the needs of your customers then customers will always choose your brand over other brands. As a result, they will post more positive reviews about your company which ultimately helps you in improving your growth. For this reason, you have to build your online reputation. Therefore, in order to improve growth, online reputation plays a vital role.
Online reputation matters a lot. If we are running a business and are not active on social media platform then we are more likely to lose our customers. In this modern scenario, there is a need to develop an online presence on websites as our customers are changing and adopting new technologies. Building an online reputation ensures that we are transparent in our dealings. With the help of online presence, we can make our brand popular worldwide.
Competitors may trash you
Online reputation enables you to become active on the web. Competitors may trash you and even throw you out of business. They can even make efforts to destroy your positive reviews, your feedback. So you should be careful about them. But if you are not present online then you would be unaware of these competitor tactics.
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