Most of us think that search engine optimization (SEO) is a foreign concept. If we focus on SEO strategies then we can boost our online presence which can lead to increased sales. Sometimes we fall in the trap of ignoring SEO and focusing on other marketing tools to beat our competitors. Moreover, anyone cannot know how to operate SEO. For this, we must have a proper understanding of SEO.
Here are some of the SEO strategies to beat our competitors:
Auditing is an important SEO strategy that you want to establish against your competitors. SEO audit checks whether your website has reliable content, it is working properly, at what position you stand among your competitors. For improving your position in search engine results, we can use the site audit to find whether our business is successful among other competitors or not.
Target right keywords
This is an important element of SEO strategy. Basically, keywords are words or phrases that customers are usually searching for. Companies should target the right keywords on the basis of relevance, demand, and competition. So that Google ranks them at the top in search engine results. You should also be careful about stuffing of keywords. Now Google also imposes a penalty if keywords are not used properly. Use long tail, branded, short tail and local keywords while writing the content.
Create good content
If you want to improve your SEO strategy then the content is an excellent tool for you. You should create good quality content with the right keywords which will meet user needs. For writing good quality content, Google has introduced 3 parameters that are expertise, authoritativeness, and trustworthiness. Google can penalize you for posting duplicate content. Due to which your ranking in search engine gets affected.
Boost your page speed
An important aspect for you to consider is to boost your page speed. If your site loads faster then Google will rank it in search engine. Site speed can be reduced due to unethical connection and device configuration. If you want to improve your page speed then optimize your pages and don’t place too many ads. This ultimately boosts your page speed.
Make your site mobile friendly
If we have a look at statistics then we can find that by 2020, 4.7 billion users are using mobile phones. So if your website is not mobile friendly then it will be a great difficulty for you. As research studies have shown us that most of the users are accessing the websites through mobile phones so if our website is not accessed by mobile phones then Google will never rank in search engine.
The backlink is a link that you get from another website. If you want to rank your website for SEO and to improve the reputation of your company then it is good for you to build authoritative backlinks. While using backlinks try to make sure about anchor text used in backlink. The more backlinks you create the more your ranking will be improved.
Install SSL certificate
If you want to compete with your competitors then try to install the SSL certificate. It is important for any business to install SSL or secure sockets layer. Its function is to maintain privacy and secure private and sensitive information such as credit cards or passwords.
Use schema mark-ups
If you want to optimize your website then schema mark-up is the best option for you. Schema mark-up is a code that businesses put on the website to provide information to users. If your content has schema mark-up then it will be ranked better. Google will give high rank to those companies who use schema mark-ups. Recent studies have shown that schema mark-up is used by less than one-third websites.
Seo friendly URL
Your business will not be ranked in search engine results if your website does not contain an SEO friendly URL. Your URL should be short and it should not be more than 60 characters. Instead of using underscores, we can use hyphens.
Track your progress
In order to monitor the success of SEO, it is important for you to track your progress. There are different types of tools such as Alexa, pro rank tracker, etc which are used to track your progress and monitor performance. These are used for tracking site traffic, finding competitors in the market.