There are a lot of KPI’s that we can track for our application, and see the data and find conclusion out of it, but why it is so important to have a watch on the KPI’s? we have made our app from the best app development company paying them hefty amount it will good !!
well most of the new business have such thinking in starting, I hope you are not in that path, that’s why you are reading this blogs
Kip’s are very important it’s the best way you can know do your customer and does it like your app or not, they will not tell by a review, you have to find your own through various different KPI’s that we goanna discuss today
Without wasting further time and let’s start the top 17 KPI ’s.
This point needs no explanation, it is the most simple and effective way to track your app performance. It is the first stage of your potential customers since all the stages of the buying cycle are built upon it. The number of app downloads has a direct relationship with marketing and app functionality.
If you marketed it well you will defiantly have the high numbers of downloads, similarly, if it’s giving good value to customers, they will become the brand managers and recommend your application to others.
2. Monthly active users (MAU)
This mobile KPI shows how much the monthly users in application get. In this, you must have to track the unique visitors and how they are engaging with the application during the multiple sessions.
3. Number of new users
Interested to know about the how much new customers add in your user base, you have to check the “Number of new users” KPI this metric is very effective when you run a new marketing campaign as you know how much effect the campaign is. (It will also help to find its ROI.)
4. Load time
Low load time is the rule of thumb for all the mobile application so always check it when you add new products or made a new change in the design and looks of the application.
5. Daily active users (DAU)
This is very interesting KPI to see, as you know in real time which customers are using the application at moment and if you dug deeper in the analytics tools you also have an idea from what geography and demography the users have.
6. Retention rate
You may be aware of that Value have a direct relationship with the success of the application, so how do you check does customer satisfy with the application and get the value from it?
The answer is just focused on the Retention rate KPI, it’s the metric of loyal customers and tells you “these set of people loves the application”, if the number of loyal users is huge, why not to make some application tweaks, just to satisfy them.
7. App open rate
2nd point in the Top mobile app KPI’s is AOR or app open rate, every AOR is counting as one session so the more it is the better is your application, think of Facebook & Whatsapp these applications will have the huge AOR’s as they made their customers to Stick. So do check this metric to see how to interest your consumers are.
This is the worst nightmare you ever think of “users are uninstalling the application “but still you have to conquer it, and focus on why this happens with your application, track the number of uninstalls and find the cause of it, see the application reviews, see all the KPI’s after the addition of new feature, design or button and then make the changes accordingly .
You can run a remarketing mobile application and for all the uninstallers and bring them back to your application.
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Dharmendra Tripathi is the Digital Marketing Strategist at Quantum IT Innovation. Experience with both startups and enterprise clients have given him unique perspective worldwide. He loves writing on content strategy, marketing, and optimization initiatives on SEO, PPC & SMO. Primarily works on improving conversion rates for medium/large customers around the world.