What is personal branding?
The process of marketing people and their careers as brands is called Personal Branding. It is a continuous process of developing and maintaining the reputation of a person, group or organization. Personal branding can help you stand out from your competitors. It has the potential to make business more appealing to the masses. Moreover, it helps to grow your personality as an individual. When you combine your personal branding with your company or business, no corporate branding will be able to compete with you.
You need to keep your message focused on your target audience that will make both creating contents around your personal brand and defining you by others much easier. Social media has revolutionized the personal brands and for that reason, it is very prevalent for branding purposes. Most brands are aware of what Personal Branding can contribute to their future endeavors. So they contact social media influencers to promote their products or services.
Branding involves combining the name with a particular product, service or subject. It also means the market and customers ‘ added value. The skills and knowledge are turned into useful products and services through branding.
So, whether you’re a freelancer, a company owner, or a worklist; by branding yourself, you can improve your career and gain power.
Types of personal branding
- The Careerist
This includes careerists who have shown an interest in professional progression above all other personal achievements. LinkedIn is a great platform for careerists to share information and connect with like-minded people.
- The Hipster
These are capable of identifying a community of advanced professionals who have an eye for individuality. Unlike old age, modern hipsters refer to young millennials that are aware of mainstream trends.
- The Altruist
A dedication to serving others is a prime quality unique to these individuals. These are people who devote themselves not only to actions but also to personal relationships.
- The Selective
They are the individuals that are very reserved when it comes to sharing information. They only trust a few people that they consider loyal. They are considered as creative people that are very beneficial to a brand.
- The Boomerang
These types of people share content and build conversations simply by creating controversy to create discord. Also, for the potential of being seen as offensive, they do not necessarily agree with the content-choosing to pass on the data.
- The Connector
These people are recognized by their ability to bring people together. Typically these are the people who are quite well-known and who use their network to unite freely. They get recognition and fulfillment through others. They have a very imaginative personality.
What is its importance?
- It can help you build a better network
Networking is a big part of running a business. It is estimated that 80% of your success in business depends on your networking skills. So now you know where to your maximum focus on. Building a strong personal brand gives you the opportunity to interact with exclusive people which in turn can boost your market value.
- It can guarantee you better deals
You will develop a following as you build your brand, and as a result, many more people will want to work with you. When done correctly, your personal brand should also draw other professionals who can take your business to new heights.
- Allows You To Charge More Money
You would be able to charge more from your clients as your reputation increases. This will also give you the opportunity to grow your business to new levels. Supply and demand are what works here. Remember, you have a limited amount of time in a day as a personal brand. Therefore, you can start charging more for your services as the demand for your services increases.
How to create a personal brand to market yourself?
- Study your market
Remember to have a deep insight into your market. Always stay up to date with the latest trends in your industry. From the latest news to company practices, everything can prove to be helpful. Doing so can improve your brand image and help you outshine your competitors.
2. Gain abundant relevant information
If you want expert advice or information on a particular topic, try being someone that people can trust. If you build a following as an expert in content, you will automatically be seen as a trustworthy professional. Hence, it will make people contact you, whenever in need.
3. Stay in the eyes of the buyers
Step out and explore the market by yourself. Remember, nobody owes the success of your business to you; you owe it to yourself. Creating a brand means getting out of your office and making your target audience and potential customers and customers very clear. Try to become more involved in your industry and career. Networking events are a great place to start.
4. Recognize specific target markets
Spending your time and money will not go in vain if you focus first on some of the most important goals than trying to reach the whole planet at once. Begin by defining your market segments where you are likely to receive the greatest incentives and then unremittingly follow them.
5. Remember to pay back to your community
Giving back to your professional community will not only give you personal satisfaction, but you will build your brand in ways that money cannot buy. You will be remembered for good. This will boost your public relations for good.
Who needs personal branding?
Personal brands can benefit the most with Personal Branding. It is most needed when you work as a freelancer. In such cases, you are perceived as a brand and you work for your own name. In the same way, bloggers, vloggers, and influencers as considered just as brands and valued in the same way. Remember, if you specialize in something particular, you need personal branding. This will surely make your skill and knowledge converted into valuable products and services, and make you a leader in the game.