The Disavow is to be a part of the Google Search console. It allows the website to a reduction in the value of an inbound link.
When to use the Google Disavow Tool
- Penalty Example
- Link Schemes
- Non- editorial links
- Anchor Text
Those observations that are out of the way and situations where you want to disavow, then Google will give you when they penalize you.
It’s rarer, but when you do get a link penalty, Google will provide you a sample link and then you go through and look for the pattern in your link to observe what matches that google considering a spam link.
Suppose you are facing a problem like a drop in traffic, or if you think Google is hurting you algorithmically of your link, or if you perform in link schemes, if you have been violated google webmaster guidelines, definitely look at those.
Non- editorial links
Google has a list of non-editorial links. We are going to link in the transcript below. But some of these links that the webmaster did not intentionally place, things like widget, forum spam, signature spam, really shady, the dodgy link that control. Best dodge of all these links in the anchor text.
Is it a money anchor text? Does this money has high-value keywords??? Did you really think so we can control the anchor text ? Tell a shady link by looking at the anchor text, is it optimized???? Do I control that???
If the answer to all the above questions is “yes”, It is usually a candidate for the disavow file.
Maybe the candidate uses the disavow tool
- Cloaked Sites
- Shady 404s
- Bad neighborhood spam
You click on any link and it gives you a res browser warning that sites contain spam, or your PC freezes up with those toxic links.
These are sites when you click on those link, google show one set of results, but using a different set of result.
If you use chrome, then you can get a browser extension. We’ll link to some of these below. But look at everything through google eye using a Google bot users agent and find those cloaked pages. They are kind of red flag in term of link quality.
When you clicked on the link and the page is not there or maybe the whole domain is not there. It looks like something is off these 404s. The reason why I deliver these in the disavow file because there is no record of what the link was. It was short of a spammy link.
Bad neighborhood spam
Sometimes you can find those bad neighborhood links in your profile.
The 3 P’s of the bad neighborhoods like pills, porn and pokers. If I were Google and I found porn linking to non-porn sites, I would consider that pretty shady. Bad neighborhood, spammy neighborhood throw in the disavow file as well.
Don’t necessarily need to disavow
- Scraper sites
- Auto-generated spam
- The simple low- quality
Don’t put disavow file in the scraper sites. Get a link in an online magazine, and then a hundred other sites copy it. All these are scraper sites. Google is picking them up.
Don’t put on a disavow file because Google is getting better and better at assigning the authority of the link to the original sites.
The same with feeds. you can easily see a lot of feed links in Google’s list in your link report like HTML feeds, RSS feeds. Again, for the same reasons, unless they are feeds or scraper sites from this list over here.
The sites which are automatically generated by robots and programs. They are a little bit harmless. Google is better for ignoring them.
Auto-generated spam does not have optimized anchor text. It is your page title. These are low- quality pages that google generally ignores.
The simple low- quality
The things like directories, pages, they only have 3 pages on their sites. No one is linking to them.
Google to ignore those, and they generally did a great job. Or Google can count them. Unless you are violating these rules, they don’t include them in the disavow.
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