It is one of the latest developments in SEO, which is called markup schema.
First, let you know what is schema markup is.
Schema markup is a kind of code that should be established in your websites to help search engine to catch the relevant information for their users. It is also known as the language that the search engines understand to index the framework of the content present on any websites.
Search markup found microdata in the form of schema.org. Once you added in any of the web pages, the schema markup creates an enhanced description, which appears in the search result.
Here, name of the top search engines is: including Google, Yahoo, Bing, and Yandex.
Types of schema markup:
Google suggests using the JSON-LD schema markup whenever it is possible.
There is such a various example of schema markup, you can find in Google search gallery.
Example of schema markup in search gallery
Here mention some augmentation and content types in the search gallery. So you can search for them.
There are 6 types of augmentation:
- Corporate contact
- Social profile
- Sitelinks search box
There are 16 types of content types:
- Fact check
- Job posting
- Local business
- TV and movies
Now, you can choose any of the schema markup examples as per your needs, as well as you can modify the code in the structure data markup tool.
Importance of markup schema:
In current times, schema markup is an advanced level of SEO techniques. It helps youth to provide relevant information to the users even before they visit to the websites. It also helps in improving the Click Through Rate (CTR) and conversion rate.
Does Schema markup improve your search ranking?
There is no proof that microdata have a direct effect on the search engine.
However, rich snippets make your webpage more remarkably in search engine result page (SERP). This will helps to improve the clarity that shown to improve- Click Through Rate (CTR).
According to the study, less than one-third of Google search results include rich snippet with schema.org markup schema.
Rich Snippet is a term which helps to improve the schema markup in SEO:
A rich snippet is a result, Google shows to the users in the search results. For example, I am searching for recipes for homemade ice-creams and then googled it. Google shows me a different result list with a normal snippet and a rich snippet.
What is normal snippet and rich snippet?
Normal snippet: Google shows the title in blue, the URL in green and a description of what the page is about.
Rich snippet: In rich snippet shows some extra information between URL and the description.
How do you get rich snippets?
Google shows rich snippets if you added structured data to your websites. Basically, structured data is a part of the code in a specific format, written in such a way that the search engines can understand it. The search engine reads the code and uses it to create a rich snippet.
- Select the markup specification
- Determine the content type
- Identify all required properties
- Develop the structured data markup
- Test the structured data markup
- Monitor SERP for the rich snippet
Select the markup specification
Write structured data using different specifications. There are 3 types of markup specifications are JSON-LD, microdata, and RDFa. In this, how to get a rich snippet, we will walk you through the building, testing and publishing your markup specification.
Determine the content type
Google can add some search results, such as recipes review or product price. The easiest way to get the rich snippet is to use the “Business and Organization” concept type.
Identify all required properties
There are many different content properties to choose, including item-scope, item-type, and item-prop when your coding data structured markup. It depends on the content, that you enter additional information about your pages, rating, author and publication date
Develop the structured data markup
To get the Google rich snippet to develop in your business, then you will need to develop markup code. This required minimum information for Google to serve rich snippets for your content. For business and organization, the minimum required fields, organization name, logo, and URL.
Test the structured data markup
Knowing how to get rich snippets is useless if you have not written structured data correctly. Even you wait for a Google to start picking up your rich snippets. Google provides a free tool to help you validate your code.
Monitor SERP for the rich snippet
Depending on how repeatedly you publish content on your websites, and how Google crawls your page. You can also monitor the rank of structured data on your rule, including specific page, items, and error that have been detected, using google search console.