Find niche topics (and relevant keywords)
What type of article or blog would be more interested to read as per your point of view? It will create more impact on your blog
Digital marketing tips and tricks
How to utilize digital marketing technique to grow sales in B2B and B2C
Somehow I am sure that everyone will choose the second option. That’s why it’s very significant to identify niche topics in your particular field and create knowledgeable content around it. In this case, the niche topic would be related to how to grow sales and generate leads with the help of digital marketing. Get SEO by Technology.
Some new ways to find niche topics are:
Thematic forums, such as Quora or some Q&A
Let’s say you create content about tourist places. A quick and instant search on Quora with the keyword tourist places it also reveals that people are keen on reading about the most adventurous and offbeat places to visit. So by taking the advantage and to cater the interest of tourist Why not create a blog post about it?
Google searches related to
Let’s say you are thinking or planning to create content about digital marketing. The best AI about google is it gives you exact suggestion related to your topic at the bottom of the search results page and also give you a hint on what to focus on.
As per your searches, it will give you suggestion related to That is digital marketing courses, PDF materials, and even salary in the industry.
Google Ads’ Keyword Planner
It is also one of the best options to search for a keyword related to your niche Log in to your personal Google Adwords account and then go to Tools sections and then choose Keyword Planner. I think you would have searched earlier about keyword planner or ever used while establishing google ads account, there you’ll find a lot of keyword ideas and search volume trend of different keywords and get to know about the phrase match and related keywords.
Keyword suggestions in SEO software
If you add any SEO software or plugin, you can also use them to find keyword suggestions and related keywords idea. That’s what MOZ suggests when researching the keyword ideas.
Found a set of keywords which are relevant in nature?
Now it’s very important to utilize those keywords to their full potential. Some of the tips and tricks to keep in mind:
Use long-tail keywords
I personally feel that long-tail keywords are the keywords which are way under the radar they don’t get much importance but are very helpful Let’s compare the following keywords:
Apple phone: 56000/month results
Apple iPhone 8: 2290/month results
It clearly states that the longer the keyword is the less would be search result and the long tail keywords are easy to rank on the SERP
Place keywords in titles
Putting the relevant keyword in the titles tag of your blog posts it will actually help Google bots to crawl your web page faster. Thus, Google will decide how relevant your content is related to a search query in mere seconds.
Look at the following example:
Use keywords in the first 100 words of a piece of content:
if relevant and most valuable keywords appear in the first 100-150 word of your blog post. This will help google to understand that what your page is all about in a better way.
It actually means that the percentage of keywords are added in the content. It depends on an individual to individual that how much percentage he actually takes into consideration. The basic criteria are 1-1.5 %, If I explain you in the simple words suppose your content is having 1000 words then the minimum keywords should be 10 -15.