Mobile app rank is the toughest task in the App store. There are nearly 2,000,000 and counting apps are present in the iOS app store with thousands of similar application in every category or subcategory.
Like SEO website, there are both “on page” (App store listing) and “off page” ways you can improve your App store optimization. The tactics in this round-up will help you get more installation and get more visibility to your application.
65% of users are still searching for new apps on the App Store. Every company wants their mobile app rank in the top 10 on the App store, to rank high company has to play hard. You must continuously optimize your application and upgrade it as users need.
A thousand apps are launched every day and the app store has to analyses each application to find out the unique one, that meets its guidelines.
Just follow the below points to rank your mobile app high.
1. Keep your keywords within 100 characters.
Apple allows you to add your keywords in App store listing. The search algorithm uses these keywords to show your app in the result, and therefore it is important to put appropriate keyword which perfectly describes your app.
You can use your keywords up to 100 characters, don’t make long tail keywords such as plurals or name of your app or misspellings in the field of your keyword. Separate keywords with commas and don’t use extra spaces between them.
Keep your app description users friendly because the description is important in telling people what your app actually does.
The App store optimization never stops so, you should find more way to improve your listing as you take a deep dive into the topic.
Here are some steps which can help you for making better description:-
- You should use bullets points and break up paragraphs
- You should use social proof (press coverage, user testimonials).
- Add information about the version number, what changes made in the new update, bug fixes etc.
- List out the benefits and uses cases.
- Add links to website or support.
You should consider trending topics as your keywords. While most of the app doesn’t do anything with the candidates, you can get really creative by focusing on seasonal events and optimize your mobile app around it.
2. App store optimization leads to better
If you want more downloads of your mobile application, you have to make it discoverable by app store optimization
As per the algorithm, the number of downloads should increase the credibility of your app.
Here are some tips which help your app store optimization:-
- Title description
- Keywords utilization
The name of your app should not be generic and well connected to audiences. Make sure not to use app name which is already in existence in the App store. This is known as black-hat technique as it deceives users into downloading and thinking it is the same application as they are looking for.
The icon of your app should be attractive because it is the very first impression of your app in the sight of users.
The category should be filled or mentioned as it will help your app reaches to the targeted audience. You can use targeted keywords which have low competition but high search volumes.
Upload screenshots which explain your app clearly and show users how it looks, create first two screenshots to show your best features. Make sure you use high-resolution images to the App store and create an introductory 15-30 seconds video that gives the users a quick overview of your mobile application.
3. Earn positive review
Earning genuine reviews and high ratings for your app, the most essential factor is to improve the ranking of your app on the App Store. An app with negative reviews won’t get a high ranking.
It is essential to build up an app with garner positive reviews from users.
Reach out to customers in your target audience and encourage them to use your application and gives their reviews and feedbacks.
A good rating and solid review will always help your app to rank higher in the App store. In fact, it is the most important factors in the non-technical attributes which helps your mobile app rank high.
The top rated application must follow these techniques for positive reviews:-
- Monitor in-app user behavior until they have put some kind of value from the application.
- You can Ask a Yes/No question to users about whether they like your app.
- You can use Prompt box if the Yes cohort to rate and review, and if No then to leave internal feedback.
4. Retain Users and Earn Their Loyalty
It is important to listen to your users in order to improve your mobile app rank.
If the mass audience wants more features in your application then it is necessary to make such improvements. This will engage them in your mobile application you have a positive word of mouth. If you didn’t give what they are looking for, they simply uninstall your mobile application
Once your app is launched, listen to users reviews. If they believe that a particular feature can improve their experience then you must have made some changes.
Know what customers want in an app the most and trying your best to think about it and update about it.
If you don’t meet user’s wants, then people will not engage with your app and it will not find success in the App store optimization.
5. High Rank in the App Store
The right way to rank your app is to combine the combination of optimization, feedback incorporation, retention method increases your mobile app rank in the App store and gradually get it to the Top 10 mark.
You have to work hard and it will take time, but following these steps will make your app popular among the targeted audience and eventually help your app rank higher.
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