Search Engine Optimization (SEO) describes some daily basis practices to optimize your website which aims to drive organic traffic to your targeted page or website by boosting its position in top search engine results in Google, Bing & Yahoo. SEO gives lots of opportunities and possibilities like you can get the top position for your industry and for some selected keywords that represent your business of the search results which is like free advertising for a long time until your competitors put more efforts than you. SEO has gone be a long-term process if you have high competitors because if your competitors are doing SEO then you will have to give you more attention than them. It impacts both ways positive and negative so it may lead you in any way, depends on your tactics and practices. It gives you traffic from many sources like Direct, Organic Search, Referral, Social etc.
Organic Traffic: SEO mainly focused on Organic traffic that means people search on search engines (Google, Bing, Yahoo, AOL etc) and they see the results which come just after paid results, people need not click on an advertisement to visit your website. It is the best way to get more exposure with some unique services and products pages by boosting and getting top results on SERPs and more search placements. Get guaranteed search engine optimization services by the trusted agency.
Keywords: You might aware of how the search engine recognizes the webpage relevancy of your WebPages. The search engines’ bots use keywords to categorize the webpage. Search engine experts know how they use keywords like their Placements, frequency, density, proximity, content optimization etc. So, hypothetically, if you run a hypnotherapy service in New Jersey, the right SEO keywords would be “best hypnotherapist in NJ”. If you have used this keyword in your content, title, description, heading etc then the result in your business being among the first position for that query. It helps the search engine to determine the most relevant answer/information your website has for the question the searcher is asking “Where can I find a hypnotherapy service in New Jersey”.
Listing: How the search engines know the business location, how they as per local/near location? SEO has one of the factors called local listing. For a local listing, we do map listing in multiple websites. Map listing SEO ensures the location of your business so people nearest to your business can find you very easily.
At the beginning search engines focused only on keyword basis searches but now it is increasing like semantic searches, markup, images, voice search etc to reduce the spam. People were doing the keyword stuffing, filling the same keywords on the content to make the search engines fool but due to penalties update, they do not succeed on this. So use the right keyword in the right place do not keyword stuffing or search engine boil.
Content is the heart. Your content should be your own words, researched, relevant to the keywords, easy to understand and originally related to the topic. Content should be properly organized like heading, subheading, images, videos, info-graphics included etc. In content avoid stuffing of keywords use right density and proximity of keywords.
The website should be user-friendly, interactive with any information that may increase your website reputation like awards, testimonials, portfolio, press release, achievements etc. these all information if you have linked up with your website you definitely get trust by the visitors and search engines also. Mobile users are increasing day by day so make sure you have devices optimized website otherwise you may lose 60% of traffic also leads. Get website Development services at affordable price.
Every online business should do SEO, so they outsource their business. The main thing is how can they track their SEO, is it doing right and effective? There are lots of free tools like Google Analytics, Alexa ranking, Moz, open-site explorer etc use these tools to analyze your ranking. Also, do the searches on keywords bases.
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Dharmendra Tripathi is the Digital Marketing Strategist at Quantum IT Innovation. Experience with both startups and enterprise clients have given him unique perspective worldwide. He loves writing on content strategy, marketing, and optimization initiatives on SEO, PPC & SMO. Primarily works on improving conversion rates for medium/large customers around the world.