All thanks to the global pandemic that has pushed all the e-commerce and locally placed businesses to go digital. There is no offense if you want to start your online business and ask yourself if your business will perform on the online marketplace. Launching your business on an online platform is not an easy job. You need more than one strategic plan to launch your online business. But, to your knowledge, this is where e-commerce marketing comes in.
To say it in layman's language, E-Commerce is a type of business where the owner sells its products on the internet through a website. Simply, you can call it an online store. E-Commerce holds physical products like books, groceries, shoes, cosmetics, etc. During this lockdown period, even fashion rental services, gym membership, training programs, and online courses came on board.
If you are selling your products, your business will fall under B2C, i.e., your company brand to direct customers. But, in case you are selling another brand's product through your website, then your mode of e-commerce is hybrid. There is no hard and fast rule that applies if you want to sell another brand's product that you do not produce. Now, if you know where your business stands in this world, then let's dive into the marketing part of e-commerce.
In simple terms, if you are promoting or marketing your online store in order to generate sales, then that is known as e-commerce marketing. It not only means that you will always fetch new customers, but you also need to retain your old customer and make up their minds to shop again. Below mentioned a few things that E-Commerce marketing do: -
It is very true that without e-commerce marketing, it will be very hard to sell online. If you think that launching your e-commerce site is enough, then you again need to work on your strategies. You need to show your online presence so that people can discover you and spend money on your offers. Moreover, you need to update them constantly so that they come back again and again. This will also help your brand to enhance along with generating revenue.
E-commerce marketing can be carried out in different styles; you can either do it online or offline. Some of the commonly followed techniques are: -
Strategies for E-commerce Marketing: -
Now here come one of the most interesting and important parts. You can find out numerous strategies that corporations perform for their business. But, the thing is, it is not mandatory that the strategy that worked for them will work for you. So, in this case, you have to figure out the strategy that fits your business.
The tactics that you bring into play to promote your online store so that you can gain traffic and more sales are known as an e-commerce marketing strategy. This is usually a long-term approach, depends on where the business is going. Your strategy will determine the future of your business, so it is important to have proper knowledge of the product, market, brand values, trends, and consumer research. Some of the well-known strategies that business owners usually possess are as follows: -
Introduction of SEO to E-commerce: - If you want to reach more audiences, then you have to show your online presence so that you can get discovered. The role of SEO is to make your business visible to the users who are searching for products similar to yours. It is a freestyle approach to marketing your e-commerce business. You can also set your trends in e-commerce.
This is one of the key strategies to promote your business. Your sole efforts will go into it to make it a success, so it is reliable and cheaper. You can easily start your email listing by sending email campaigns. You can also choose an email marketing service for your brand's marketing purpose.
Conversion rate optimization is the approach that you consider to convert your site visitors to potential customers. The thing is that you need sales because you have paid for your traffic. If you have traffic, but it doesn't earn you any revenue, then it's useless. In order to drive sales, you can use various tactics, such as Live chat, VR fitting, Push notifications, User reviews & user-generated content, placement tools, guides, etc.
If a message is sent for promotional purposes, then it's called SMS marketing. The best part of SMS is that it updates the audience regarding updates, time-limited offers, and alerts. For example, if a company is well aware of its customer's birthday, then an automated SMS with a special discount going out for the birthday boy/girl. This is another way to create brand awareness and e-commerce trends.
If you are running for organic search traffic and it's not working for your e-commerce business, then you have to rely on pay to play. Under this pay-to-play section, there are two things in general, the first one is by running paid ads, and the second one is by paying influencers for your marketing campaigns.
You can also pay for more exposure on search engines apart from social media. Some of the most popular available options are Google AdWords, display campaigns, Google shopping, Pay Per Clink, and more.
This is one of the most convenient and interesting parts of e-commerce marketing. It works on the principle of referrals or a network of affiliates who help you drive your online business and, in return, get a small part as commission for each sale they make.
They will talk about your products through their blog posts and then simply list their picks in a certain category. This is how affiliate marketing has been evolved as one of the major trends in the e-commerce business.
You can also tie up with other companies so that you can extend your customer base with attractive offers. This process shows overlapping target customers as you join forces. It is a truly effective marketing strategy to promote your lifestyle e-commerce brand. You can also exchange each other's email listings so that each brand can connect with more potential customers.
But you need to be careful with the label of an email campaign; you need to understand it properly so that your subscribers do not understand that their details have been compromised. You can also create a special cross-brand offer for other clients. This is among the trends in e-commerce.
If you think that in this new age of e-commerce marketing, PR is outdated, then it's not the case. Especially during the launch event, you will be get featured in local media publications. It can either be online or offline. This can take any form. The founder may be interviewed or maybe photoshoot for the headlines. The ultimate goal is to create brand awareness and then work on creating demand so that customers will get to know your product.
Moreover, you will be getting sponsorship opportunities. Another important aspect to strongly establish your business is to meet your customers in person, one on one session is not possible so you can conduct it in a group-wise manner. You should not overlook any opportunity like setting up pop-up stores, themed expos, and local fairs. Your strategy must be to choose the best e-commerce trends that will take you closer to your target.
If you are looking to bring long-term results to your e-commerce business, then content marketing is another strategy that you can look for. There are numerous formats that come under content marketing.
During your e-commerce marketing, you cannot pinpoint just one best practice. You are dealing with countless products, target groups, and various business models that make E-Commerce a huge industry. It is not necessary that if a marketing strategy is working for your competitor, then the same will work for you and vice versa. So it is important to know your SWOT analysis. Without e-commerce marketing, your online store will narrowly strive. You need to work on intentional marketing activities to attract customers and generate sales.
If you are ready to get started, then you can check out Quantum IT's digital marketing solutions. We have all the tools that you require to kick-start your e-commerce marketing strategy. You can try out our innovative campaigning ideas like live chat, automated SMS, email campaigns, and more. You can link us to your online store so that we can offer you measure plugins that will boost your store's performance. If you want to set the trend in e-commerce, we can join hands and bring out desired results.
To get the best out of our service, contact us today. We are available at +91 97179 98517, or you can write us @ firstname.lastname@example.org.