It is like backlinks but within your own sites. They are inter-links to the one page on a web domain to another page on a web domain. They mostly seem in navigational menus, sidebars, and footers, and within the article as well.
How google considers internal links
- Page rank
- anchor text
- Click depth
- URL path
Types of internal links
- contextual link
- Image link
- Navigational and Footer link
Internal links strategies
- Blogs and informational sites
- E-commerce and others
- Interlink structure to boost the SEO
Launching a new website, refreshing an existing site, or restructuring content, internal link structure is necessary for the SEO.
There are 5 ways for the internal link structure
- Put the users first
- Manage internal link value and flow
- The structure around content topics
- Indexing and prioritization
- Utilize unique content
Don’t hit users with bad things for SEO like less content, too many above the pleat. These are some reasons why users bounce back to the search results page.
The search engine inserts an emphasis on rewarding the user experience, they concerned about the searcher. When searcher uses google and searches what they are looking for the search results, the sites provide users value.
The number of data points on how searcher /users interact with the search results and websites, the engine has the ability to discovery based on user-experience factors and this is the only expectation to grow moving forward.
The flow of link value
Don’t disappear hat link building when the link to the sites. Link value passes from page to page within the sites based on the same logic.
A few years ago, we had a clearer picture of Google PageRank, we see that how much value each of the pages on our sites and manage linking structure to force PageRank into areas. The increase in PageRank design get and move and now we cannot see PR scores at all.
Context and Hierarchy
We don’t have all technical and drive content on the first and second levels of the websites. Manage content topics according to the preference or prioritize what gets top-level focus versus multiple clicks deep.
Without a need to have a page per keyword of the SEO days, much more like a term paper outline. Structure of the content from high- level down to specific allows developing topics and topics-within-topics.
Getting the hierarchy of the content in order is most important for a user as well as the search engine.
To build a strong brand and provide a quality user experience, content should be unique.
The search engine shows duplicate content their results. If you have copied the content from any other sites or the same content form everyone else
However, there are lawful reasons for having duplicate content, cannot ignore those or write.
- If you are in a highly regulated industry, you likely have a lot of similar content to other sites and have to in your own word in a certain way.
- If you are in an e-commerce retailer that has the same product in several categories and your product name description being the same across many sites because have not time to customize for each
5. Dragging and Indexing
By inserting unnecessary navigation into each and every page. We can waste the crawl budget and focus. The key is not only to apply in the search engine to all of our content and have an easy to get the path through the content in current areas but also understand the linking association between the pages on current relevance.
We are losing the opportunity to be highly ranked on terms across the broad spectrum of high-level to the specific terminology
Internal linking when undertaken with these 5 essential ways for internal linking structure, it is not complicated or difficult. The best thing is about to experience a link profile and better SEO by consistent internal linking. Even, go back and analyzes your previous content to make sure it has sufficient internal linking.
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