Preparing to build an app for 2019?
Then you’ll need a roadmap to make sure that you can make an application up and launched it. But if you really want to succeed then you have to track its progress.
App Analytics is the main key to understand your mobile app works and what things you can do to improve it and make it attractive to keep your customers loyal towards your app.
Types of App Analytics tools
App analytics tools are divided into three macro categories.
App Marketing Analytics:
This covers the part where users will find your app while browsing Apple’s app store or on the other websites and the comparison between the click, downloads and in-app purchases and much more. This is the way to understand how to monetize the app and increase its ROI and not losing the customers.
In-app Analytics:
This covers the whole part that user does within the app. How do they behave with your application? Do they follow the homepage or follow the deep links? This can include information such as demographics and generally how users interact with your application.
There are two types of In-App Analytics
Quantitative data shows what happens and qualitative data explains why.
These are presents in the app but less interact with the users and more with the machines. It identifies the pages that make an app crash or the devices, due to which app show slows crawl.
This is simple; no one will use your app if it’s down. We often forgot the word” the cloud”. It just set of computers and if you got any virus on your laptop or on your iPhone, your cloud can go down too.
App performance analytics will provide information on the technical side of your application such as crash reports, load times and session details.
It does not matter what type of app you running on what type of device, you have to track the crash and performance statistics.
Now, below I mentioned some of the tools. Have a look.
Adjust is specially designed for the app developers to understand deeply their marketing campaigns and view attribution, watch the growth of the audience and marketing analytics.
Pros
Cons
Marketing Analytics Pricing
AdMob is a tool provided by Google that measures how active your ad is running and performing. In this, you’ll see many varieties of statistics to learn which network is bringing more revenue to you, what types of click rates you’re getting and which ad is performing best for you.
Pros
Cons
Ad Analytics Pricing
Free to use, you just have to pay for the ads you want to run. It is similar to Google ads.
Adobe Analytics offers sets of tools that are specifically measured to mobile app development and data. It is not the only function; Adobe’s robust suite has earned a reputation in the market for its quality.
Pros
Cons
Marketing and In-App Analytics Pricing
Must Read: Top geo-location apps
Aiden.ai sets itself different from the other by adding artificial intelligence in its list; it uses artificial intelligence to generate recommendations and suggestions. It is the best platform and makes the recommendations which are based on analysis of data.
Pros
Cons
Marketing Analytics Pricing
Amazon Pinpoint is an analytics tool of Amazon that widely used and highly respected Amazon web services (AWS) platform.
Pros
Cons
In-App, Marketing and Performance Analytics Pricing
Amplitude tracks a huge amount of quantity of analytics from your app that allows you to split the data. The data storage capability use is best-in-class to keep security and information safe.
Pros
Cons
In-App Analytics Pricing
Conclusion
And what are the best App analytics tool in 2019 and beyond?
Whether you are looking to improve your application and preparing to launch it or just in a brainstorming stage. There’s a tool can help you.
Knowledge is power and in the field of mobile app development is extremely true. The more useful statistics you track, the more you’ll know about the metrics and more ways how you can improve your app by reaching the right and loyal customers
I hope this guide has given you a lot of ideas and the importance of App Analytics.
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Author: Ananya
I, Ananya Jain is a Digital Marketer and Blogger in Quantum IT Innovation; Mobile App Development Company. She has provided her services independently and done her work with SEO part too. Expert in Content writing, Backlinks and know some part of web development.