Online Shopping Experience: The online shopping experience considered in marketing with the crossing of the fields of use of experience, like shopping experience and online experience. There is a positive impact on the e-retailer has been emphasized. The concept of the online shopping experience (OSE) is, neither in operationalism nor quantitative and empirical tests have been yet. Follow the hierarchical model with a formative construct, the resulting development of a measurement index consisting of 4 dimensions, that are physical, ideological, pragmatic and social to evaluate the online shopping experience lived by the consumer.
Factors to improve the online shopping experience:
Improve your grammar: Grammar shows your company website is professional and legitimate.
Make your website mobile friendly: Most of the people are more likely to examine your goods and product on a mobile or laptop. That’s why to have a mobile-friendly version of the websites.
Provide customer reviews: Customer finds it easier to trust on online goods and product when they know someone else bought it first. It helps them to make an informed choice about either they want to buy for you, or not.
Give a live chat option: In this chat option is defining, customers will have more queries about a product that you are offering.
Proofread your content: It means sites that are full of misspellings, and errors, with their financial information,
Offer free shipping charge: Free shipping is the magical word for most of the customers. It shows that you care about your customer experience; they are paying for their goods.
Make your site easy to navigate: Design your sites so they can see exactly what you sell and where they go should go to get it.
Use good photos: Show the customer what actually a product looks like from each and every angle.
Identify the difference between shopping and buying:
Shopping and Buying are different but they are inter-related to each other. Alike, online experiences should be different but related.
Shopping is basically about the customer’s experience that is richer and a little bit more complex than buying, which is simply negotiable.
Example:- Brick and mortar retailers use physical space to make complex relationships between product and tangible.
Physical stores reveal multi-faceted relationships between products through proximity. As we know products that are similar in size, color, material, product category, or that are related compact area.
Vice-versa, the organization of online retailer tends to follow the linear and hierarchical pattern that doesn’t obtain the same response of the physical stores.
Use physical space to inspire digital space
In this, it allows the customer to carry product about with them as they continue to browse and simulates to identify the product aspect of in-store shopping.
It enable the customer to create their own collections, it helps in business make better product suggestions based on customer preference.
Promote/support a sense of community
Nowadays, many online e-retailers encourages the customer to share with their social network like friends, family member, etc. after they have made a purchase by writing a review or showing off their new purchase. However, it is beneficial for the business purpose and does not allow the customer to receive helpful input at the moment.
Most of the customer wants helps in the e-shopping experience from an adviser, like a family member and close friend. It allows them to use with their society could have a significant effect of change, in addition to providing access to new customers.
One of another way is to create a voting system joined with the social networks that people use to connect with the friends or family member, like Instagram, Snapchat, Facebook or more.
Prepare for traffic surges accordingly
Customer expectation for site performance is high and optimizing your e-commerce Website development to hold a large number of customers can be a competitive advantage.
This requires more images to upload quickly. Improved your website performances by reducing the overall loading time, make sure server infrastructure can properly scale traffic surges, and agreement with accessibility law.
The people who look at the websites before it’s published, they likely to catch mistakes before it’s accessible to publish.
Mimicking aspects of the traditional shopping experience can help online retailer excel
Online experiences move customers to the checkout, failing to identify.
Promoting sales is to encourage the customer to form an emotional attachment to the product.
By observing different customer favor to shop both online and offline. web- designers can meet e-customer emotional needs and turn the online buying experience into an e-shopping experience they more likely to revisit.