Airbnb is an online marketplace that helps in connecting people who want to rent out their homes to those people who are looking for any accommodation. It covers 81000 cities and 191 countries worldwide. Basically “share tribe go “offers you to build the website and is an affordable option. There is no setup fee in this. It charges a monthly fee starting from $79 per month for hosting the market place.
Airbnb clean user interface is one of the leading examples of how user experience can impact e-commerce. Airbnb is a powerful income-generating solution which allows the marketplace to grow. Businesses should learn from Airbnb founders, Brian Chesky and Joe Gebbia that how they come in an e-commerce marketplace and has hosted 400 million guests.
Here are some steps that will guide you in creating the website like Airbnb:
Know the basic needs of your audience
Chesky and Gebbia started Airbnb in 2008 when they did not have money to pay their lease. Airbnb provides online travel-related services that help people to earn money by temporarily leasing their house and travellers find places to stay for a reasonable price. The founders of Airbnb focused on the basic features their target audience needed and stuck with it before expanding business models.
Simplify your business model
Airbnb relies on a simple business model that is easy for everyone to understand. There are basically 2 types of users, one is the host and the other is guests. The website offers a different interface to these types of users. Both get benefits from guests and hosts as guests can easily search for places to stay in a certain area. On the other hand, hosts can easily search for the guests who are interested in their offerings
A simple e-commerce marketplace is one which makes the process of finding hosts easy for travellers and booking guests easy for the marketplace. For that, both types of users need to register to use the platform. They can manage their profile, accept or send payment and communicate with users through the Airbnb website.
Both have to pay a fee to use Airbnb, hosts have to pay a fee of 3% while guests have to pay a fee of 0-20% of booking subtotal.
Finding the right technology for your MVP
Finding the right technology depends on time restraints and your budget. Before starting the Website Development, you need to find the domain which will meet your expectations and needs. It uses different kinds of technologies but mainly relies on ruby on rails for its framework.
ROR is mainly preferred in industry for the three basic web design principles:
- Model view controller architecture
ROR features allow for a clean and comprehensible structure of solution foundation.
- Convention configuration principle
ROR saves time by allowing you to focus on the main things and reduce the amount of required code.
- Don’t repeat yourself
ROR relies on the DRY principle which calls for decreasing the repetition of data in the system. It also helps to minimize software development errors.
ROR is a simple, efficient and multi-purpose solution that accelerates the development of cycle.
Consider your budget
An e-commerce website like Airbnb cost from about $38000 to about $225000 dollars.
Airbnb website includes features such as:
- An Optimized search box
It greets you with a prominent and user-friendly search bar. It is the first thing which attracts user attention and motivates the client to search for rental opportunities.
- Dynamic map search
There is also an interactive map available that allows the users to search for destinations.
- Client reviews
It includes a separate section for feedback from current or previous customers that can serve an attraction point for potential customers.
- Price ranges
It allows the guests to search for options within the price range, and it is helpful to those who are working within a budget.
It helps customers to check and buy the products.
- Social media channels
Integrate your website with social media channels like facebook, twitter, LinkedIn to promote their business.
- Payment gateways
Make sure that your e-commerce sites support popular remote payment systems such as PayPal, strike and secure pay.
Reaching the level of Airbnb takes time
Airbnb founders kept their business models simple, listened to their audience needs and hired the right people to give them an e-commerce experience. It requires time, patience and well-planned strategy to grow an e-commerce site.
If you don’t have web designing team or you need any help you can refer to those web designing agencies that are specialised in this industry.