Push notification: small messages that can easily reach an audience anywhere and anytime. while pop-up messages, app publisher sends out to a user’s device. usually, when users downloading an app, messages occur ask to allow push notification. if they accept the push notification, the user does not have to be in the app to receive them.
It is a marketing tool for anyone through a mobile app they may help you to stay in contact with your end- users. It is totally free for end-users to receive a notification.
keep the messages concise and interactive
the first stage of push notification is defining the size of the message. if the message is too lengthy, the user may not show interest in reading the entire message they lose interest in mid of the messages. larger the risk, when they’ll remove the entire push notification without checking it, all the efforts are wasted.
encourages users to notice the message, give some attention and respond positively to push notification by keeping the message, simple, short, concise and interactive.
illustrate your message
most of the apps and websites send messages to all their users. analyzing the market data, the response rate of the app that sends in the push notification is up to 4 times. all the information that is collected, chances to send the custom message which will be personalized automatically.
3 Experiments with different types of push notification
all push notifications are not the same. notification depends on what is it that wants to send to notify users. here are some multiple types of a push notification, it includes that:
send location-based notifications
location-based push notification is worth of the investment, still, it’s beginning, but the technology is developing quickly. marketers mainly monitoring mobile users which are based on their IP address, GPS location, etc. location-based marketing is still inception, but the technology is rapidly developing.
if you don’t want push notification, then come up with a perfect reason to use them. sending a notification based on location is another strategy.
set up your own track with the user’s location, with their permission. then you can easily access to send the push notifications based on their location in case of geofencing range.
schedule message based on time
timing is not a major issue to skip a message which you consider user habits. many push notification is politely refuse because of the mismatch of time. likely, recurring messages during the office time ore in office hours.
you have to keep in mind the time belt difference between the company and the target audience, and monitor end-user preplanning your notification scheme.
focus on KPIs you use
KPIs has multiple levels for achieving the target
high level: KPIs mainly focus on the overall performances of the organization whereas,
low level: KPIs focusses on the process of the department such as sales, marketing, HR, support and others.
KPIs are measured as a value that determines how an organization is achieving business objectives. the organization is KPIs uses to figure out its success at achieving the target. each department uses different KPIs to measures success which s based on business goals and targets.
customize streaming platform
android and IOs both are the platforms, which has specifically designed elements and work in particular ways.
Android users can easily skip app push notification itself. while IOs has a shorter-lived notification
testing software wisely
testing every push notification wisely and agile way, check each and every possible way, bug, error that the right automation testing tool. adopt a beta user test, in this mobile app shown the right changes to give the user.
avoid sending too many push notification :
Many users receive too many messages and this problem continuously raise.
mobile app developer provides densely in push notification strategy, they planned to send 20 or more in each day
when you send a higher number of push notification, many end-user disturbed and turned-off the notification. or alike uninstall the app
the final push notification towards implementing your own strategy:
push notification consider to attract new customer and market organization but operate the technology to expand ROI comes with the challenges
here are some few tips to implement push notification strategy:
asking for permission
mobile app developer asking for permission to send push notification. under android users allows or giving permission requests, which makes the issue in ios
sending text notification is huge, but takes things to the next level. nowadays, technology reached in media within message including images for users to view in a single tap
remember that push notification delivers the exact message, so content should be short and clear. the next stage of content notification is enjoyable users with a catchy phrase or a joke