In today’s world more number of people accesses the web using mobile devices rather the desktop, so what matter is the well-designed website to give visitors an amazing experience on their mobile devices. One design mistake which hampers the visitors from navigating smoothly will cost the loss of a business project from your client. There are lots of do’s and don’ts that a web development company should keep in mind that there are several variations between a full desktop website and a mobile website. One should acquire adequate information regarding the task at hand.
Here is the list of mistakes to be avoided by a web development company for developing a mobile website:
Instead of devices classification, focus on using different screen sizes for responsive design. It is seeing that different device slowly grovelling outside of their division. We cannot use a device as a solo parameter so start focusing more on screen size rather than design.
The menu plays an important role in grabbing users’ attention. In mobile device spaces are limited, so the menu plays a critical role in keeping user apprized and intended. Keep your menu simple and short to make it responsive and allow a user to get a clear idea about the navigation structure and website. Use arrows, symbols, icons to make it classy and innovative and position them accurately to fit across all devices and enrich user experience.
Most users nowadays abandon websites that do not load within 3 seconds besides this, Google also uses the loading speed as a parameter to decide websites ranking. Do not use unusual contents, images, and video to avoid loading time. Also, think about end objectives while designing a website.
There is neither need to have a separate domain like .mob as it makes no difference in terms of neither searching results nor user experience. It is totally wastage of money to buy a separate domain and expand resources and efforts in its designing and promotion. So target both desktop and mobile website on the same domain.
Always include an adequate and quick site search function to allow the user to access and go through all the content of the website. Integrate it at a proper place so it doesn’t cause any aberration to the User Interface and Design.
Guide the visitors of your website, hold their hands and take them through all the features and enable them to find what they want. Give the users all the features which are available on an app.
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Dharmendra Tripathi is the Digital Marketing Strategist at Quantum IT Innovation. Experience with both startups and enterprise clients have given him unique perspective worldwide. He loves writing on content strategy, marketing, and optimization initiatives on SEO, PPC & SMO. Primarily works on improving conversion rates for medium/large customers around the world.