Responsive website design is the need of this world, companies focusing aggressively to make their website responsive to all the devices as the user experience is the most important thing. And during any website SEO, responsive web design is one of the most important elements search engines takes into consideration.
But, with lots of devices and variations in screen sizes, make this process a bit complex and hard for web development companies to master “responsive web design”
Well, don’t worry!
At Quantum IT Innovation we follow the stepwise process to build a responsive website and assure you after following these 6 steps you will be on a new path of successful responsive Web Design Company.
Majorly when you get a new project your interaction with the clients is just two times, once in the beginning when handing you the new website project and one in the last when you completed the website. But, to make the website responsive you have to bring openness to your company culture.
Why not collaborate with clients during website development, you may be thinking a guy with no website development knowledge will help you?
it’s a myth
We are also the victim of this 2 interaction way but, then we change our way of working and involves the clients in the website development process.
The benefits we get are:
They also suggested the solutions and help us to know their customer psychology and what problem they are facing and what might face with new website design which altogether makes a customer-centric website.
These are just a few benefits, the list is long but…
The only thing you have to do is to make more impactful the “client openness” is iterations
whenever the new change comes from customer side you have to make it possible and learn from it fast, find what happened and ask why it’s happened.
Website impression altogether depends upon the value it gives.
similarly, why not to replicate the same thing when creating the responsive web design not only do we put our focus around the important thing but also make the website the perfect fit for your product and service.
The common problem you may face is – creating the content, the solution for this is why not to rewrite and replicate the content of the competitor’s website only in the website design and development.
In the process to responsive website design, we put a light on client openness and content-first approach now its time to create the sketch of a new website, you may be thinking why not we do this step in starting, the only reason for this is – accuracy.
When you have a general idea of what device their client customer majorly used and what demographic and psychographic factors affect them your design is much more accurate and the content first approach, precise your focus on to make a website design a perfect fit for the content.
So know you may get to know, this process is not only made website responsive but also customer-centric.
Images and content is the 90% of any of the website nowadays and before it, only the content was king but now customer gets more attracted to images so
it’s important to make the images and content responsive to every screen and if you just work on these two things you will win the game of responsive website design.
To responsive the images, Tools like
And others will definitely work for you.
Tools which change images according to screen size can be the game changer if you know client customer use x device to access the website just set the images according to it.
To responsive the content, you have to focus on it will not change its size and doesn’t go below the limit when it’s difficult to read. *Try to avoid mistakes when developing devices responsive website.
Viewport width helps you here viewport means a size of the screen so your viewport width should be 1% of Viewport if it is 60 so VW will be 0.6.
Will today themes like Hestia are expert to make content responsive of its own so try to invest in good themes and image plugins and keep in minds you are investing in the 90% of the website so its success will be accordingly.
After you responsive the images and content, the next step to responsive web design process is to work upon media queries means, setting up the different media style for different devices, let say a website is more searched by Apple users, so to make the responsive design just for the apple users you let say, change the image style from horizontal to vertical, but the message it conveys remain the same.
The only thing to keep in mind is, “responsive web design” go hand in hand with “amazing user experience” if they lost path with each other then it will be a big mess.
Many web design companies made amazing websites they are also made them responsive but, they lost the opportunity to even make them better “ better “ here means a masterpiece.
the only thing which here is required is to see what’s response of the consumers towards the website.
To understand website users experience we have to connect any website analytics software like Google analytics- https://analytics.google.com/analytics/web/#/ to website just simple place its tracking code in the header of every page and you will be available to the ocean of website metrics, well which one do you think the most important and gives you an idea that users love the website.
the key metric to focus on
It will also we good if you connect Google’s- https://www.google.com/webmasters/ or Bing’s webmaster – https://www.bing.com/toolbox/webmaster tool to the website it gives you the report of errors user faces in the website like 404, 500, 400, 401.
now the idea behind is not just to see these matrices and hope your website become responsive of its own to happen but also to take actions instantaneously and adopt the idea of “iterations” means try the new thing to improve and test it again and again until the website becomes responsive.
These steps will only we effective when you try them, start to bring the change in the very starting of your website development process, include your client in website development they will help you to make a responsive customer-centric web design then try to focus on content first it will help you to make the good and appropriate web design. work on making images and content responsive with the help of tools suggested above, and use media quires to give good user experience to customers.
And the last is test it learns what doesn’t work from analytics tool find the solution to it, apply them and again looks for deviation
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Dharmendra Tripathi is the Digital Marketing Strategist at Quantum IT Innovation. Experience with both startups and enterprise clients has given him a unique perspective worldwide. He loves writing on content strategy, marketing, and optimization initiatives on SEO, PPC & SMO. Primarily works on improving conversion rates for medium/large customers around the world.